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  1. Transformation through messaging and engagement: An interview with Gary Hurry

    with confidence. So, for IRI, our position has undoubtedly been elevated into one of genuine strategic partner. Insight ... to go until normality returns, but we’re now taking the time to really think about our brand positioning ... to be positively disruptive, intelligent and relevant. Behind the scenes, we’re also making big investments in our ...

    David Rowlands - 31/08/2021 - 09:37

  2. News: Hotwire acquires McDonald Butler Associates, strengthening position as leading tech communications consultancy

    ABM Creative General B2B marketing International Strategy Global tech communications consultancy, Hotwire, has announced that it has acquired McDonald Butler Associates (MBA) – a strategic B2B sales and marketing agency specialising in the technology indu ...

    David Rowlands - 27/04/2021 - 10:13

  3. News: B2B Marketing Awards 2021 shortlist announced!

    the audience response continues to be so positive to it.” Shane Redding added: “It is heartening to see ...

    David Rowlands - 25/08/2021 - 17:15

  4. News: The Marketing Practice secures investment from Horizon Capital to further its B2B leadership position

    ABM Demand generation The Marketing Practice, independent B2B agency, has secured significant investment from private equity investor in technology and businesses, Horizon Capital. The investment will be used to build on The Marketing Practice’s strengths ...

    Kavita Singh - 07/04/2021 - 10:13

  5. The top 5 soft skills for every manager to have in their toolkit

    empathetic to what employees are experiencing lays the groundwork for a more positive and open work ...

    Cara Brennan Al... - 19/08/2021 - 16:21

  6. What can community marketing bring to the table? with Zapnito's Charles Thiede

    do for customer acquisition costs, as well as growth and retention? If it positively affects growth ...

    Kavita Singh - 13/07/2021 - 10:30

  7. News: Seismic surpasses $200M in annual revenue run rate

    momentum right now internationally. As the market has continued to blossom, our position as the global ... such as Uberall and Maersk coming aboard, we’re in a stronger position than ever to support local businesses ... now internationally. As the market has continued to blossom, our position as the global sales ...

    Kavita Singh - 12/08/2021 - 14:39

  8. Can marketing automation support employee wellbeing?

    that marketing automation software can positively impact the daily working lives of employees and help support ...

    Tom Ryan - 10/08/2021 - 17:05

  9. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    of, and we’re confident this will have a positive impact on all those who continue to visit our ...

    David Rowlands - 06/08/2021 - 10:28

  10. 4 product launch failures and what we can learn from them

    a competitor undermined its own brand position as ‘the real thing’ and the original. If it ain’t broke, don’t ... and alienating its core audience. Changing to mimic a competitor undermined its own brand position as ‘the real ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

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