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1. BEST PRACTICE: Outsourcing

   who feel power is being taken away. The only way to plan against such problems is to build a level ...

   a12admin a12 - 15/12/2004 - 00:00

2. SOCIAL MEDIA: Putting your head on the blog

   feels B2B brands are not best suited to demonstrate. "You get an opportunity to present the real ...

   a12admin a12 - 19/12/2005 - 00:00

3. BRANDING: Roundtable

   is somebody that has a passion for the segment, i.e. they feel the same about it as they do their favourite ...

   a12admin a12 - 17/05/2006 - 00:00

4. The rise in procurement and the nasty feeling we've just been had

   Advertising people live on their wits. Yet when it comes to business and especially our business model we are collectively witless. This is because there is something terribly wrong with our business model and the truth is we know it but do nothing about ...

   a12admin a12 - 16/11/2006 - 00:00

5. DATA FOCUS: Building a database

   most important assets. Quite clearly, you need to feel confident that the people you are going to work ...

   a12admin a12 - 19/12/2006 - 00:00

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