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  1. The Croc on winning Gold for ‘Best use of creative’

    Something you can feel. You don’t need to leaf through pages and pages of technical jargon to find it – it’s ... Award mean to the team? Of course, it’s always a fantastic feeling to have your work recognised by your ...

    David Rowlands - 03/05/2022 - 08:42

  2. News: Nine in ten business leaders say customers are now digital first, according to Adobe Digital Trends Report

    remains  To achieve personalisation at scale, practitioners and business leaders are aware that the right ...

    David Rowlands - 02/02/2022 - 16:54

  3. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

    of the organisation get a feel of who they’ll be working with.” Rather than simply ‘wheeling out polished speakers,’ ... on anecdotes- all those things that spice it up and lift it from a corporate asset into something that feels ...

    David Rowlands - 19/04/2022 - 14:29

  4. An idiot’s guide to NFTs: An exclusive snippet of Doug Kessler’s Martechopia session

    art, for Doug NFTs represent huge potential of innovation. “I feel how I felt in the early days ... said, ‘That’ll never work.’ And I was like, “Hmmm….” “I feel like that [with NFTs]. The more I learn ... about it, the more I feel like there’s something very big trying to get out,” he continues. But who ...

    David Rowlands - 17/03/2022 - 14:46

  5. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    is something that everybody feels proud of.” “It’s extremely motivating for our team and employees. We’re ...

    David Rowlands - 05/05/2022 - 09:00

  6. Digital Radish on winning Gold for ‘B2B marketing communications agency of the year’

    thoughts and feelings. We then had a SWAT team that executed against the themes these surveys identified. ... of taking this approach reminds us about the value in doing this- it feels wonderful to make a visible ... you're trying to get across the family feel we have here. However, I think the personality, drive ...

    David Rowlands - 18/03/2022 - 09:42 - 1 comment

  7. Three tips to better product messaging

    – these help you understand the buyer’s feeling towards the problem and why solving it matters. For example ... social media posts, etc. Do some digging, but not too much – your goal is to get a feel for what ...

    Rachel Rapoza - 30/03/2022 - 12:09

  8. Going green: All things ESG with Deloitte’s James Oates

    to and learn from other businesses and what they have done that is working well. Personally, I also feel ...

    David Rowlands - 04/05/2022 - 09:11

  9. Five strategies to create a B2B customer experience that beats the competition

    customers. Always train for, and treat, team members with empathy. Even if a customer problem feels familiar, ...

    Stephanie Copel... - 22/04/2022 - 08:58

  10. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    and recommendations for how to approach the potential bifurcation.  As always, I invite practitioners to chime ...

    Sue Mizera - 25/04/2022 - 09:55


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