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  1. How to implement inclusive email signatures in the workplace

    and make their transgender and non-binary colleagues feel more comfortable.   Adding pronouns to simple ... of their identity – feels supported and respected.  A recent study revealed the first year of employment is critical ... For companies of all sizes, creating a workplace environment where employees feel comfortable sharing ...

    Maria Dahlquist... - 11/02/2022 - 08:59

  2. How can you really bring innovation into your marketing department? Learnings from the frontline

    for growth? This initially comes down to how safe you feel when exploring new options within the business. ...

    Sophie Baldry - 25/03/2022 - 11:39

  3. How to design more accessible emails

    ideas for content to keep this discussion at the fore of our industry, please feel free to drop us ...

    Elliot Ross - 12/04/2022 - 10:53

  4. International Women’s Day: A collection of reflections

    for gender equality, we all win. Aditi Chauhan, director of marketing, NI Equality in the workplace feels ... doesn't drop out when they’re about to reach higher levels or feel excluded and unsupported when achieving ... it out and speak up. It’s uncomfortable, but it’s a necessary evil for people who feel uneasy talking ...

    David Rowlands - 08/03/2022 - 13:00

  5. News: Monthly roundup of new hires in B2B

    to employers for a sense of belonging and psychological safety, feeling valued, having trust, and having ...

    David Rowlands - 31/03/2022 - 10:32

  6. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    I invite practitioners to chime in and add, upgrade, or correct, as they see fit. So knowledge advances.  ...

    Sue Mizera - 28/01/2022 - 15:55

  7. Jon Moger on what it takes to make a successful global brand

    should feel empowered to voice their opinions. Great ideas come from anywhere.” So, how can you walk ...

    David Rowlands - 24/03/2022 - 15:04

  8. What can B2B marketers learn from Wordle?

    the power of brand perception. Brand perception is a combination of your audience’s feelings, experiences ...

    Kerrie Malone - 29/03/2022 - 08:53

  9. David McGuire on creating stand-out content in 2022

    will look like, how they feel about anything, or what live or hybrid events will look like. Everything can ... to be from a brand that you already feel warm and friendly with.” For Lianna, test out the waters before you ... moment. And that moment is defined by how your audience is feeling,” David instructs. Needless to say, ...

    David Rowlands - 08/02/2022 - 09:27

  10. Greater expectations: What do customers demand online?

    wants: interactions that impress and leave a lasting feeling of genuine connection. Challenge your inner ... confident or not, feel about a brand if the website is blocked by a browser or if it triggers a security ...

    Kieron McCann - 10/02/2022 - 08:38


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