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  1. Online marketplaces – Threat or opportunity for B2B vendors?

    throughout. We have certainly seen a partial return to pre-pandemic buying habits, but this increased exposure ... that unspecialised marketplaces cannot meet. B2B buyers rate the ability to find, specify and order complex, ...

    Kieron McCann - 24/10/2022 - 09:46

  2. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    in order to cover more and more accounts? At the Global ABM Conference, Greg will be joined by NTT’s ...

    Anonymous (not verified) - 31/10/2022 - 13:58

  3. Does ESG get the gold standard for B2B at the DMA Awards?

    trade wonderfully. Perhaps I was pre-programmed to like this one, given that the builders have just left ...

    Joel Harrison - 18/10/2022 - 13:28

  4. Five ways you can ensure your prototype gets you big time investment

    intended users and the value of your product. In order to understand where the value of your product truly ...

    Martin Brierley - 29/09/2022 - 10:24

  5. Editor

    in order to learn what core challenges face B2B marketers, and what content would help them excel ... of technical/market content for our main, free-to-all website in order to build interest in Propolis as part of our ...

    Jennie Barrick - 21/09/2022 - 13:09

  6. Analyst

    and our community members, in order to learn what core challenges face B2B marketers, and what content ... in order to build interest in Propolis as part of our content marketing strategy. · Ensure Propolis ...

    Jennie Barrick - 21/09/2022 - 13:08

  7. Technical Editor

    community specialists and ambassadors, and our community members, in order to learn what core challenges ... of technical/market content for our main, free-to-all website in order to build interest in Propolis as part of our ...

    Jennie Barrick - 21/09/2022 - 13:07

  8. How marketers can achieve personalisation without third-party data

    to improve several pre-existing privacy related issues, including the use of Google Signals. Google Signals, ... year. In order to drive growth with limited resourcing, marketing teams will need to be data-driven. ...

    Adam Greco - 05/09/2022 - 16:24

  9. Events are the catalyst to your customer journey: An interview with JR Sherman

    you do post-event to keep them coming back? “In physical events pre-pandemic, we tracked everything- ... understandable,” he continues. As he outlines, pre-Covid, attendees en masse would receive the same marketing ...

    David Rowlands - 08/09/2022 - 09:34

  10. Digital vs. print marketing: A bright and measurable future together

    it’s time to rethink your media mix in order to create real impact with customers.  We often consider ... which gives brands the ability to print once orders come in is likely to succeed as it allows brands ... and decided to abandon their digital ‘basket’, brands could automatically print and send a pre ...

    Joe Courts - 03/08/2022 - 12:55

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