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  1. Demand generation in the far future

    of commercial email, other nations will look at the implementation and precedents established by GDPR ...

    Kavita Singh - 14/09/2020 - 15:09

  2. Were the Election Polls Marred by Poor Quality Data?

    in the machine? Precedents in polls This is not the first time that polling data has let down the public, ...

    Martin Doyle - 14/05/2015 - 15:13

  3. Q&A: Marie Hattar of Keysight Technologies on being a company’s first CMO

    My results have to be spectacular, and fast. There’s no precedent and nothing they can relate ... more open to what you’re proposing without having had that precedent? You’re absolutely right. As you ...

    Paul Snell - 03/09/2018 - 12:32

  4. British Airways fined £183 million by ICO for GDPR breach

    decision by the ICO will set a strong precedent for future large scale data breaches. Anyone who has ...

    Rebecca Ley - 08/07/2019 - 10:33

  5. The CX essential: 5 ways to drive the customer experience at your company

    Insight-driven In CX, any strategy should be preceded by a whole lot of listening. ‘Voice of the customer’ (VoC) ...

    Molly Raycraft - 09/07/2019 - 10:50

  6. 4 shareable B2B Instagram content ideas to grow your audience

    businesses use the platform, so there’s clear precedent and incentive to jump to Instagram marketing ... precedent and incentive to jump to Instagram marketing as a core component of your larger marketing ...

    Zach Benson - 18/01/2019 - 09:10

  7. 4 B2B agency predictions for 2019

    with AI themselves over the preceding 12 months, many will be looking to supplement existing services ...

    Paul Snell - 18/02/2019 - 11:51

  8. 2018 trend: Multichannel attribution clarifying marketing impact

    attribution is that any preceding events are entirely ignored. This overvalues the final interaction, ...

    Pete Morgan - 03/01/2018 - 16:12

  9. Is marketing shifting to a post-modern era?

    the best of preceding eras into this new stage. We joke that it’s ‘Spock plus Kirk’. Pre-modern ...

    Tom Stein - 16/02/2018 - 15:27

  10. Is B2B marketing lacking creativity?

    to mind’. Innovation is  ‘ bringing new to the world’. By this definition, creativity  must  precede ...

    Heidi Taylor - 29/01/2018 - 15:08


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