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  1. SPONSORSHIP: Top female golfer is brand ambassador for Ricoh

    Preceding the event, posters also appeared on the side of ad trucks driving around the city. People spotting ...

    a12admin a12 - 28/08/2009 - 00:00

  2. BEST PRACTICE: Targetting CEOs

    list of CEOs. When each received it the two crossed-out names that preceded theirs were those ...

    a12admin a12 - 30/08/2007 - 00:00

  3. BEST PRACTICE: Competitor analysis- Know your enemy

    doesn't have to be expensive. You should be able to accomplish the preceding three steps in-house without ...

    a12admin a12 - 18/11/2008 - 00:00

  4. BEST PRACTICE: Playing fair with competitions and prize draws

    there is more guidance or some legal precedent, the Gambling Act is maddeningly imprecise in many areas. Legal ...

    a12admin a12 - 15/10/2007 - 00:00

  5. Do geo-demographics have a role in B2B?

    in preceding months, I hope I've managed to drive through the message that useful data is scant in B2B! ...

    a12admin a12 - 20/08/2005 - 00:00

  6. CTPS: Nice idea, but no cigar

    and if done well, can really benefit all parties. The CTPS however has set a new precedent. Get hacked off ...

    a12admin a12 - 07/11/2004 - 00:00

  7. DATA FOCUS: Creditable mailings

    its marketing. However, in B2C this does happen and if other precedents are typical, then B2B ...

    a12admin a12 - 01/10/2006 - 00:00

  8. BEST PRACTICE: Getting market research right

    marketers get involved as this is the main event, but what precedes and proceeds matters equally. The final, ... disappears. 'Let them go on with it' takes precedence. However, O'Donoghue of EVO Research, ...

    a12admin a12 - 26/04/2005 - 00:00

  9. PROFILE: Jonathan Nixon- Head of Sales & Marketing, Visa

    card-holders). As a result, he acknowledges that the sales element of his job probably takes precedence over ...

    a12admin a12 - 26/04/2005 - 00:00

  10. CORPORATE COMMS: Money talks

    information pertaining to the company over the preceding year, and that was about it. As a result, almost ...

    a12admin a12 - 01/10/2006 - 00:00


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