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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    of branding which are hard to refute: Marketing has become too invested in “lead gen” and “demand gen.” Sales ... “What is the value for money in this big martech investment?” “How many people in the company actually ...

    Sue Mizera - 01/12/2021 - 10:47

  2. News: Feefo appoints new CMO to drive growth and overseas expansion

    that will continually improve customer acquisition and retention metrics.  Additional investment in talent ...

    David Rowlands - 30/11/2021 - 16:39

  3. News: Hiscox launches card game to educate businesses about cyber security

    evident that UK businesses are continuously investing in cyber defences, it’s important that increased ... investment continues to prevent grave financial losses.” Hiscox’s No Phish card game and a full breakdown ...

    David Rowlands - 30/11/2021 - 09:52

  4. How to realise the full potential of sustainability marketing

    they invest in behaves unethically. Conversely, where they notice positive action, customers will reward those ... results-driven stories  While ESG is a priority, your performance is still the key factor in investment ...

    Leeya Hendricks - 26/11/2021 - 09:41

  5. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    on areas of growth that more accurately reflect the board’s investment. The future of tech marketing ... the board’s investment. With that in mind, download this report now to learn about: Marketing’s contribution ... that correlates investment against outcomes. Of course, it’s not so simple. There are many variables to consider ...

    Daniela fernandes - 23/11/2021 - 15:20

  6. Planning for 2022: An interview with Mercè and Steven Cozens

    Secondly, before engaging in expensive rebrands, large-scale campaigns, new packaging or CX investment ... it undermines credibility when you need to justify marketing actions to the CEO or CFO. Would you invest ... in a business that has no business plan? Would you secure third-party funding without an investment prospectus ...

    David Rowlands - 19/11/2021 - 10:26

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    of their martech investments: 40% of marketers declare they are “not happy” with their martech and 75% think ...

    Sue Mizera - 19/11/2021 - 09:34

  8. Four tips and tricks to think differently about content management and improve digital experiences

    is the name of the game, but it’s easier said than done. Organisational change, investment in the right ... is growing with high investments from retail businesses (72%), manufacturing (65%), financial services (61%), ... of the game, but it’s easier said than done. Organisational change, investment in the right platforms ...

    Kieron McCann - 10/11/2021 - 14:59

  9. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    investment, taking the time to respond publicly to feedback is a great idea.  Be sure to maintain ...

    John Allen - 17/11/2021 - 08:39

  10. The data and science you need to know when approaching ABM email marketing

    were more invested and serious,” Tim outlines. He suggests that the interactive assessment potentially ...

    David Rowlands - 16/11/2021 - 09:39

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