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- precious investment
of branding which are hard to refute: Marketing has become too invested in “lead gen” and “demand gen.” Sales ... “What is the value for money in this big martech investment?” “How many people in the company actually ...
Sue Mizera - 01/12/2021 - 10:47
that will continually improve customer acquisition and retention metrics. Additional investment in talent ...
David Rowlands - 30/11/2021 - 16:39
evident that UK businesses are continuously investing in cyber defences, it’s important that increased ... investment continues to prevent grave financial losses.” Hiscox’s No Phish card game and a full breakdown ...
David Rowlands - 30/11/2021 - 09:52
they invest in behaves unethically. Conversely, where they notice positive action, customers will reward those ... results-driven stories While ESG is a priority, your performance is still the key factor in investment ...
Leeya Hendricks - 26/11/2021 - 09:41
on areas of growth that more accurately reflect the board’s investment. The future of tech marketing ... the board’s investment. With that in mind, download this report now to learn about: Marketing’s contribution ... that correlates investment against outcomes. Of course, it’s not so simple. There are many variables to consider ...
Daniela fernandes - 23/11/2021 - 15:20
Secondly, before engaging in expensive rebrands, large-scale campaigns, new packaging or CX investment ... it undermines credibility when you need to justify marketing actions to the CEO or CFO. Would you invest ... in a business that has no business plan? Would you secure third-party funding without an investment prospectus ...
David Rowlands - 19/11/2021 - 10:26
of their martech investments: 40% of marketers declare they are “not happy” with their martech and 75% think ...
Sue Mizera - 19/11/2021 - 09:34
is the name of the game, but it’s easier said than done. Organisational change, investment in the right ... is growing with high investments from retail businesses (72%), manufacturing (65%), financial services (61%), ... of the game, but it’s easier said than done. Organisational change, investment in the right platforms ...
Kieron McCann - 10/11/2021 - 14:59
investment, taking the time to respond publicly to feedback is a great idea. Be sure to maintain ...
John Allen - 17/11/2021 - 08:39
were more invested and serious,” Tim outlines. He suggests that the interactive assessment potentially ...
David Rowlands - 16/11/2021 - 09:39