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  • predictability


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  1. So you think you’re mature? Let’s see…

    Predictive pioneer  The lowdown You consistently drive great results fuelled by diverse insights. Now ... the 61% aiming to use predictive modelling. But loose ends need tying up. For some, issues come from ... lingering reliance on clunky processes: 38% of those who plan on tapping into predictive analytics continue ...

    Harriet Durnfor... - 12/05/2022 - 08:48

  2. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    and Gartner have been predicting this convergence of ABM and demand for several years now, and the pandemic ...

    David Rowlands - 07/07/2022 - 12:59

  3. How to build a successful and thriving community: A guide for SaaS businesses

    involved in this booming market. In fact, it is predicted that SaaS businesses will be worth $397.5 billion ...

    Richard Conn - 15/06/2022 - 09:27

  4. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    in 2020, that’s more than double what they had predicted for the year.  “I have been at PayPal for two ...

    David Rowlands - 14/06/2022 - 11:26

  5. The Great Customer Resignation: Is AI the key to holding onto your customers?

    outcomes such as intelligent lead scoring, predictive forecasting, personalised recommendations, next-best ... actions, relevant cross-sell opportunities, and, importantly, churn prediction and prevention.  LG: How can ... view of what your customers want so that you can predict what they need next. This can be achieved ...

    David Rowlands - 14/04/2022 - 08:18

  6. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    Resignation.  Sponsor X confirms the Edelman Trust Barometer ’s prediction that employees want to work ... is clearly stating what your values are and acting in a way that’s consistent with them,” Andrew predicts ...

    David Rowlands - 05/05/2022 - 09:00

  7. Ignite USA: A baptism in employer brand

    to them.” And this isn’t going anywhere anytime soon. Ashlee predicts a generational shift in what employees ...

    David Rowlands - 12/05/2022 - 14:50

  8. The workplace has changed for good. This is what you need to know to keep your team happy

    to accurately forecast future outcomes and identify trends in HR, predictive analytics is needed to examine ...

    Steve Atkins - 26/04/2022 - 13:25

  9. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    will be AI making predictions and humans directing the answers, and then that all feeds back into the machine ...

    Amnon Mishor - 03/05/2022 - 15:35

  10. Why B2B needs to invest in the metaverse

    Each flight generates half a gigabyte of data that can be used for predictive maintenance ... and predictive modelling. Data unique to each customer that – in a metaverse – can be leveraged securely ...

    Martin Brierley - 21/03/2022 - 15:01


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