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1. How pandemic pivots are forging the future of sales

   ever, companies need the power of data insights and predictive analytics to navigate the new normal.  ... exhaust’ to optimise future sales efforts by tapping into the power of machine learning and predictive ...

   James Frampton - 18/03/2022 - 13:41

2. What you need to know to turn B2B marketplaces into your number one marketing tool

   has been a hugely significant development for any B2B business. Gartner has predicted that by 2023 ...

   Alexander Graf - 06/04/2022 - 12:56

3. Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

   predictions reveal that digital ad spend in the US alone was expected to pass $200 billion in 2021- a 38.3% ...

   Dan Baddeley - 31/03/2022 - 14:14

4. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

   the leading platform for B2B organizations generating predictable revenue, has announced it has closed $200 ... AI-driven platform that unifies data, people, and processes to unlock predictable revenue potential. We’ve ... teams achieve predictable revenue growth. The 6sense platform analyzes data and behaviors to uncover ...

   David Rowlands - 20/01/2022 - 14:46

5. Four steps to selecting the right companies to target with ABM

   parts. But one initial step that predicts the success (or failure) of your entire strategy is choosing ...

   Feroze Engineer - 13/04/2022 - 08:36

6. Why you need emotional marketing in 2022

   are talking about an emotional connection, neuroscience can help you to predict or to measure the emotion ... are some of your predictions for the future of emotional marketing in 2022? My predictions are that we ...

   David Rowlands - 20/01/2022 - 08:51

7. What’s in store for B2B marketing in 2022?

   for their predictions for 2022. Check out their answers so you can hit the ground running. For those not in the know, ... of B2B marketing. So, let’s see what our Hive experts are predicting for 2022… Barbara Stewart, CX Hive ... Hive expert 2022 – another rollercoaster year? Trying to predict what next year holds is like being ...

   David Rowlands - 07/01/2022 - 15:27

8. David McGuire on creating stand-out content in 2022

   timing “Predict the future? I don’t know what the Covid rules will say this afternoon,” David retorts. ... “Predictions are often futile. But I can tell you what I hope for:” Big, clear simple ideas will thrive. ...

   David Rowlands - 08/02/2022 - 09:27

9. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

   Employ predictive analytics to identify which prospects are most likely to buy and target them ... personalised experiences for customers, and improve the accuracy of marketing campaigns. Gartner predicts ...

   Satish Sadasivan - 07/03/2022 - 09:45

10. How Atos doubled down on digital and what it learned about martech on the way

    predictive marketing programmes; thus presenting their customers with the right service at the right time, ...

    David Rowlands - 11/02/2022 - 11:24

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