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1. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

   to return to the office full-time in the near future, while 46% predict they will operate in a hybrid ...

   David Rowlands - 25/01/2022 - 12:33

2. Three demand generation focus areas you need to know

   toward making better decisions. 3. Intent marketing Gartner predicts that by 2022, 70% of all B2B ... predict when your contact is most likely to become a customer and create an experience accordingly. ...

   Satish Sadasivan - 21/01/2022 - 15:35

3. Five ways AI impacts demand generation

   generation Predicting the future is never an easy task, especially when it comes to technology. ... Check out Propolis now! Predicting the future is never an easy task, especially when it comes ...

   Satish Sadasivan - 14/01/2022 - 09:00

4. How to build a customer insight strategy: An interview with Dr. Christine Bailey

   of those five data sources, we’re collecting four different types of insights: market predictions; customer ... segments; propensity models; and customer analytics.” Market predictions When probed on ‘market prediction ... is actual customer data that can not only help us to make predictions about the total market size ...

   David Rowlands - 28/09/2021 - 13:42

5. Simon Daniels on the MOPs dos and don’t for 2022

   expect it to go back to how it was.” As he predicts, those with an agile mindset and able to continue ...

   David Rowlands - 25/01/2022 - 08:55

6. Why increased customer privacy provides an opportunity for marketers

   will continue to provide relevant insights and predictions. 2. List hygiene management Without access to opens, ...

   Sam Holding - 26/01/2022 - 10:07

7. B2B content in 2022: OK, so now what?

   they can receive physical mail. And if you can’t predict the appetite for live events, it’s hard to know ...

   David McGuire - 01/02/2022 - 12:17

8. Driving growth through CX

   interactions at scale. 3. Improve the accuracy of predictions Companies must evaluate all the intersection ... points of a customer’s journey to truly build a rich history that enables them to predict future buying ...

   James Frampton - 01/11/2021 - 10:02

9. Mastering ABM: Lessons learned from several masters of ABM

   important cut-through when response rates are becoming increasingly hard to predict and your sales teams ...

   Daniela fernandes - 09/11/2021 - 11:25

10. Five predictions on data changes to future-proof your 2022

    modern channels like SmartTVs and wearable technology. Finally, I predict that the increased use ...

    Jon Clarke - 20/12/2021 - 12:01

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