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  1. Five ways your marketing team can stand-out in your business

    – end-to-end – to make a B2B purchase. Forrester predicts 80% or more of the sales cycle is set to go digital ...

    Abhi Morjaria - 24/11/2021 - 08:56

  2. Transformation through messaging and engagement: An interview with Gary Hurry

    partners. Our insight, predictive analytics and modelling helps brands to optimise their strategies across ... that’s enough about Propolis for now. IRI are obviously experts in predictive analytics, so how do you ... even more important do you think? Ultimately, predictive analytics is a technique for making better ...

    David Rowlands - 31/08/2021 - 09:37

  3. How to approach your ABX strategy

    content? These elements combine to form a pipeline prediction score which ranks qualified accounts based ... on predicted buying behaviour. Endless supply of accounts: How to segment your accounts As Leanne maintains, ...

    David Rowlands - 10/11/2021 - 10:57

  4. News: Expandi Group announces the integration of AccountInsight into the group

    outcomes, rather than relying solely on predictive models like other intent data providers. Raffaele ...

    Lucy Gillman - 04/10/2021 - 10:43

  5. Unconventional ways of getting customer insight

    for us to read, and fascinating for the industry press as they couldn’t have predicted such a high ...

    Kate Cox - 15/11/2021 - 09:25

  6. The big lie of thought leadership in B2B

    prediction or opinion won’t do any good if it’s off-topic and sitting on a rarely visited piece of online ...

    Philip Trippenbach - 07/12/2021 - 09:12

  7. 8 marketers share their B2B marketing predictions for the rest of 2021

    such as ABM, sales enablement, data strategy and marketing technology. Here’s their predictions. Data: Darrell ... been.” Lee Hackett, CEO, BluprintX “My main prediction is the growth of agile operations. It’s going ... and marketing technology. Here’s their predictions. Data: Darrell Alfonso, global marketing operations manager, ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

  8. 5 things you need to know about the future of CX

    predictions plus strategies that work.  Think of CX as your best business strategy Arguably, no business group ...

    David Rowlands - 04/10/2021 - 15:35

  9. How neuroscience affects CX in B2B marketing

    if you’re a buyer, you’ll want predictable, reliable and positive experiences throughout. Therefore, it’s ...

    Lucy Gillman - 05/10/2021 - 10:24

  10. News: Integrate launches its Demand Acceleration Platform

    on a PDM approach that creates buyer trust, confidence, and engagement to accelerate predictable pipelines ... buyer trust, confidence, and engagement to accelerate predictable pipelines with precision.” anonymous ...

    Kavita Singh - 01/04/2021 - 10:13


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