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1. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

   you are today.” Predicted future boom in content As Bonnie outlines, within the next two to three ...

   Lucy Gillman - 01/10/2021 - 09:45

2. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

   measurement based on genuine outcomes for businesses, it comes as no surprise that Matt predicts ...

   Lucy Gillman - 08/10/2021 - 10:04

3. Straight line to concentric circles – The complex world of B2B buying in 2021

   The buying journey isn’t in a predictable or linear order any longer: In a typical B2B purchase, Customers ... for sales reps to support their customers. The buying journey isn’t in a predictable or linear order any ...

   Satish Sadasivan - 04/08/2021 - 10:56

4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

   Self-determination theory—a key to unlocking customer intimacy? Recently attempting to find richer, more predictive ... theory—a key to unlocking customer intimacy? Recently attempting to find richer, more predictive, customer ...

   Sue Mizera - 10/08/2021 - 16:22

5. Decoding intent data- reality or myth?

   to target them, they are disadvantaged by the lack of predictive intelligence. And especially when 67% ... understanding and predicting what their behaviours and signals mean. It enables marketers to get a distinct, ... it might not be possible to interpret and predict any behaviour from it until sufficient data is collected. ...

   Satish Sadasivan - 05/05/2021 - 11:10 - 2 comments

6. The evolution of sales enablement and where it’s heading

   Report, we predicted that not only would sales enablement grow rapidly due to the explosion of technology, ...

   Kavita Singh - 19/05/2021 - 13:01 - 1 comment

7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

   attempting to find richer, more predictive, customer behavioral models, we were reading broadly when ...

   Sue Mizera - 19/11/2021 - 09:34

8. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

   ‘improving the speed, predictability, transparency and adaptability to change in the marketing function.’ 2. ...

   Zoe Hominick - 09/07/2021 - 17:56

9. Why customers need ‘positive friction’ in their CX experiences

   a pandemic. It is impossible for businesses to predict what the future will look like, so getting customer ... to predict what the future will look like, so getting customer insight on a regular basis will help marketers ...

   Kavita Singh - 04/06/2021 - 11:56

10. 12 predictions B2B marketers are making for 2021

    on the horizon, I asked marketers to tell me what their predictions were. Adam Leslie, product strategy ... Communications “As 2020 has shown, making predictions can be a pretty futile business. But I feel pretty ... not all of that is going to happen in the first half, and I predict the first half of the year will very ...

    Kavita Singh - 21/12/2020 - 10:49

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