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Addressing customer success with Barbara Stewart, Propolis Hive Expert in CX
offering. This means finding and tapping into rich sources of real-time intel that goes beyond predictive ...
Kavita Singh - 25/05/2021 - 10:10
Phase-out of third-party cookies is a win for email
Customer experience The phase-out of the third-party cookie has been one of the more predictable ... of the more predictable trends in digital marketing in recent years. Over half of marketing managers saw ...
Sam Holding - 22/06/2020 - 10:39
Boost your ROI through predictive analytics and avoid common mistakes
We’ve entered a new era of predictive analytics. The rise of big data and artificial intelligence ... results. This is where predictive analytics, machine learning and artificial intelligence is going to play ... Conference. Book your ticket now We’ve entered a new era of predictive analytics. The rise of big data ...
Raffaele Apostoliti - 20/02/2020 - 15:12
The near future of demand generation
on insights developed both by humans and through technology such as predictive analytics. Insights ... of this additional insight. Technology, such as predictive marketing and intent data platforms, will become more ... the next few years. Who would have predicted the growth of social media when the first marketing automation ...
Kavita Singh - 13/07/2020 - 10:01
Make the most out of 2021 with the latest marketing trends
suggests that 19% of B2B businesses have tried or operate influencer marketing and The CMO Survey predicts ...
Mercè Cozens - 02/02/2021 - 10:52
IBM launches predictive AI to automatically optimise campaigns
predictive ad software, which automatically optimises campaigns. The software uses AI to determine creative ... with Watson’, an AI predictive ad software, which automatically optimises campaigns. The software uses AI ...
Kavita Singh - 08/01/2020 - 12:15
Addressing sales enablement goals
gathering systems in place around their digital marketing programmes, which generate predictive analytics ... predictive analytics with sellers. B2B Marketing Sales Enablement Report 2020 This report uncovers ...
Kavita Singh - 05/08/2020 - 14:58
Inside our ABM 2020 Report: Investments and technology
on programmatic advertising and predictive analytics. At the same time, many marketers adopted an ABM strategy ...
Kavita Singh - 10/12/2020 - 12:39
Episerver acquires personalisation company Idio
system, personalisation, commerce expertise and customer insights. Using predictive analytics, Idio can ... and analytics company Idio. Through predictive analytics, Idio can gage interests and intent of individual buyers, ...
Kavita Singh - 20/11/2019 - 09:40
7 predictions for B2B customer experience in a post-pandemic world
Customer experience Master- CX Customer success CX The line between the B2B and B2C customer experience is blurring, forever changed by the pandemic. Over the past year, the requirement to work from home has generated a shift in corporate behaviours, crea ...
Ryan Higginson - 17/06/2021 - 14:26