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1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   a common language of SOM, competitive differentiation, business growth, and customer loyalty, (p)reference ... to ensure consistency in our performance and ROI.” “Brand loyalty and brand reference and preference really ...

   Sue Mizera - 15/12/2022 - 08:40

2. Design manager

   illustrator, photoshop, Premiere pro. Skills in video editing and After Effects preferable but not essential ...

   Jennie Barrick - 01/12/2022 - 08:37

3. Transforming your promise into your brand DNA

   loyalty.  According to Hubspot, 59% of shoppers prefer to buy from brands they trust and 21% say ...

   Zsofia Raffa - 29/11/2022 - 10:41

4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   it to be as strong, powerful, loved and preferred as possible. We want to take it forward and keep it maximally fresh, ...

   Sue Mizera - 08/12/2022 - 10:09

5. Online marketplaces – Threat or opportunity for B2B vendors?

   convenient than individual supplier portals. But the extent of that preference was a staggering 96%, ...

   Kieron McCann - 24/10/2022 - 09:46

6. Senior marketing executive

   of B2B events. You will have at least 2 years of B2B marketing experience, preferably within events, ... Bachelor's (preferred) Experience: Digital marketing: 1 year Marketing: 1 year   ...

   Jennie Barrick - 21/09/2022 - 12:38

7. The importance of brand personality in B2B – and how to find yours

   to your brand, prefer and refer it, and remain loyal? The  impact of brand personality  is far-ranging. ... culture; preferred hiring profiles; and directions for graphic identity. The style you adopt ... they drive, preferred vacations, favourite movies or books. Everyone is always looking to improve: “What ...

   Sue Mizera - 25/08/2022 - 14:16

8. Events are the catalyst to your customer journey: An interview with JR Sherman

   experiences to your delegates’ needs. Some people enjoy online networking, some don’t. Some prefer to head ... individual preferences” One thing’s for certain: for JR, the events industry has entered a golden age. “I’ve ...

   David Rowlands - 08/09/2022 - 09:34

9. How marketers can achieve personalisation without third-party data

   on prospects reaching out to sales. Customers prefer to do product research or testing online, and contact ...

   Adam Greco - 05/09/2022 - 16:24

10. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    by factors such as rising inflation and geopolitical issues.  At the same time, buyer preferences ... settings prefer no sales rep interaction at all. This is all creating a highly competitive digital ...

    Winnie Palmer - 15/08/2022 - 14:06

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