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  1. Digital vs. print marketing: A bright and measurable future together

    based on preferences they may have shared with a brand at an earlier stage of the customer journey. ...

    Joe Courts - 03/08/2022 - 12:55

  2. Brand guidelines: When should you start breaking the rules?

    and regional market trends, economic climate, people’s preferences and work-life balances. Where guidelines ...

    Danny Philamond - 04/08/2022 - 09:46

  3. How your peers are measuring marketing operations

    an open door to any complaints,” said Helene, emphasising that she would always prefer to know about any ...

    Simon Daniels - 25/07/2022 - 10:08

  4. B2B Ignite- Marketing Box of Delights

    customer preference amid competitive mess We've sales pipelines to build Other objectives to kill ...

    David Rowlands - 28/06/2022 - 10:00

  5. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    by teams of stakeholders. They prefer to remain anonymous until deep into the buying journey. And years ...

    David Rowlands - 07/07/2022 - 12:21

  6. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

    in respondents’ lists of preferred ways to learn about a product or service. In fact, buyers named cold calls ...

    David Rowlands - 20/06/2022 - 09:41

  7. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    to showcase its workplace management platform as the preferred choice.  Objectives of the campaign  ... environment. The target audience  Envoy aimed to be the preferred leader for flexible, hybrid work solutions. ...

    David Rowlands - 14/06/2022 - 10:15

  8. Education, consistency and patience: The keys to retaining your customers

    on their preferences and learning style, someone might do better with a visual graph, audio recording, or video. If you ... indicated that 83% of customers still prefer a human touch over an automated chat bot. While it’s harder ...

    Rebecca Grimes - 06/06/2022 - 10:22

  9. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    as (conservative) political preferences; glacially-slow uptakes of new movements in art, music, culture and fashion; ... and proof? Might we, in fact, be programmed as a species to prefer our “comfort zones" as they would ...

    Sue Mizera - 10/06/2022 - 08:58

  10. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    PayPal was founded in 1998. The service allows anyone to pay in any way they prefer, including through ...

    David Rowlands - 14/06/2022 - 11:26


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