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  1. How has COVID-19 changed the way B2B businesses sell?

    consistent view of the buyer and the constant shift in preferences and needs. That data is a combination ...

    Celia Fleischaker - 18/08/2020 - 22:04

  2. The age of experience: Defining ABM’s new era

    their individual preferences. This example from our work with Unity used VR to entice a group we knew ...

    Renaye Edwards - 04/11/2020 - 14:16

  3. Create more immersive digital meetings and experiences with interactive technology

    accommodate those preferences while still ensuring a top-notch experience. Beyond top-down content Instead ... or meetup opportunities that keep their preferences and interests in mind. Organisers can further ... and digital elements, meaning organisers must accommodate those preferences while still ensuring a top-notch ...

    Eileen Page - 22/06/2020 - 13:44

  4. Establishing an ABM strategy

    shifted back to one-to-one, with 20% selecting that approach and 17% now naming one-to-few. The preference ...

    Kavita Singh - 25/11/2020 - 15:40 - 1 comment

  5. News: Coronavirus will force advertisers to rethink how they target customers

    affected, we might expect consumer preferences to shift to different, more essential products.” The B2B ...

    Kavita Singh - 01/04/2020 - 11:09

  6. A look into 2021: Reintroducing physical events with Chris Wickson

    offering virtual solutions for event planners who are unable or prefer to not travel. Through ...

    Kavita Singh - 14/01/2021 - 12:02

  7. What gets measured gets done- and funded

    drivers of your business.   Reputation Drives preference with named accounts Builds awareness across new ...

    Dan Sands - 26/10/2020 - 11:24

  8. Poor customer service prevents a quarter of B2B customers purchasing online

    B2B purchases, according to a report. Although the majority of B2B customers (78%) actually prefer ... surveyed (51%) preferring to speak to a member of staff for advice. More than half (55%) of those surveyed ... retail is suffering a similar fate to B2C, in that customers are increasingly preferring to shop online, ...

    Rebecca Ley - 28/02/2019 - 14:55

  9. From conversation to conversion – make email work harder

    you understand your customers’ preferences and needs and adjust messaging to suit. That information ...

    James Isilay - 27/07/2020 - 11:41

  10. B2B ecommerce risks losing sales to competitors due to lack of personalisation

    would like someone to call them with a price and another third (36%) would prefer access to quotes ... “Understanding buyer preferences is vital if organisations are going to successfully compete in such a volatile ...

    Rebecca Ley - 29/07/2019 - 10:43


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