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1. The clear case for simpler B2B content

   in their own right. And if the argument stays a subjective one about which writing style you prefer, nothing ... to read to the end, so it’s good for engagement too. Fact 3: Educated readers are proven to prefer clearer ... Overall, 80% of people preferred sentences written in plain English. Fact 4: Simpler text gives ...

   David McGuire - 20/01/2020 - 15:34

2. Addressing sales enablement goals

   on buyer preferences, and even intent. But less than a quarter (22%) of respondents share this data ...

   Kavita Singh - 05/08/2020 - 14:58

3. The account based marketing census 2019: Budget and ROI

   fellow practitioners prefer. “It’s not at all surprising that [sales and marketing] alignment is one ...

   Paul Snell - 04/11/2019 - 15:32

4. Integrated agencies are not islands

   for there to be many different touch points. Some clients prefer digital media, others press or social. Whatever ... the preference, all channels must be maximised to get full coverage for their brand. Our approach to prospective ...

   Daniel Owen - 11/03/2019 - 10:14

5. Motion is NOT substance: Even with great martech, your brand still needs TLC

   view, VPN players who aim for leadership and preference need to develop proper brands. Let’s look ... differentiation that arcs to long-term reference, preference, loyalty and leadership among genuinely satisfied ...

   Sue Mizera - 12/02/2020 - 15:21

6. The eight pillars of B2B marketing maturity

   channels that are fully-aligned to customer needs and preferences. Market research becomes a constant work ...

   Kavita Singh - 28/09/2020 - 10:48

7. Enterprise account manger

   deliver on revenue targets Working knowledge of SalesForce would be advantageous A degree is preferred ...

   Jennie Barrick - 09/03/2020 - 16:40

8. Why martech vendors are so crap

   realistic and authentic with your marketing promises” “Stop hassling me”   “I’d prefer not to be upsold ...

   Kavita Singh - 04/05/2020 - 14:11

9. 81% of B2B marketers have to 'fight hard' for good content

   on the basis of personal preference. In the absence of formal copywriting training, that usually comes down ... these is by testing different approaches, so it’s no longer a question of preference. Develop your own, agreed ...

   David McGuire - 24/02/2020 - 10:26 - 1 comment

10. Marketers move ad spend away from print media to increase measurable ROI

    the ability to reach a more targeted audience was why they preferred digital advertising, as well as lower ...

    Rebecca Ley - 15/08/2019 - 10:30

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