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1. CUSTOMER INSIGHT: Customer experience management – how to get it right

   relevant and engaging, means you can satisfy different tastes and preferences.” Yet Hannah Graham, head ...

   Anonymous (not verified) - 09/10/2012 - 09:44

2. HOW TO: Ensure data quality

   Preference Service (CTPS) are also essential. 6. Prevention is better than a cure It is more cost effective ...

   a12admin a12 - 01/07/2009 - 00:00

3. INTEGRATED MARKETING: Content marketing- choosing the right format

   that works best will frequently come down to job role and personal preference. “Using the same core issue, ...

   Paola Bonfanti - 06/06/2011 - 16:23

4. Marketing to decision makers

   audience suggests that either the Corporate Telephone Preference Service is, in practice, having little ...

   a12admin a12 - 25/01/2007 - 00:00

5. CASE STUDY: 'Getting to No. 1' for Door-Stop by MRA Marketing

   still prefer to order by phone/fax. May 2010 – Focus group identifies areas to improve; Door-Stop ...

   Jason Taylor - 24/10/2011 - 14:53

6. BEST PRACTICE: Marketing to IT buyers

   decision, preferably backed with proof from those they really trust. However, many online sources do find ...

   a12admin a12 - 19/12/2006 - 00:00

7. HOW TO: Ban spam

   messages are often caught. Fortunately, for every blacklist there is also a whitelist listing preferred ...

   a12admin a12 - 27/03/2005 - 00:00

8. ANALYSIS: Go East- Marketing to India

   to preferred marketing channels, Ivey doesn't dismiss the future of mobile marketing saying, “It ...

   a12admin a12 - 31/08/2010 - 00:00

9. HOW TO: Maximise behavioural targeting

   they prefer to receive information.” Malcolm Duckett, CEO of content personalisation specialists Magiq, points ...

   Anonymous (not verified) - 13/09/2011 - 16:13

10. PROFILE: Atul Vohra, Dell Service's jetset marketer

    asked about the 'Wide open' campaign's different channel preferences around the world, he ...

    a12admin a12 - 13/07/2010 - 00:00

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