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  1. BEST PRACTICE: Don't just smile and dial

    companies prefer to bring in external specialists. There are many agencies offering these services ...

    a12admin a12 - 19/12/2006 - 00:00

  2. HOW TO: Plan an international telemarketing campaign

    conscious of trends in advertising, the preferences and behaviours of each community, and the forums ...

    a12admin a12 - 22/11/2010 - 00:00

  3. BEST PRACTICE: Start spreading the e-news

    practices and use of the Email Preference Service. How to reach customers It is best to use a good email ...

    a12admin a12 - 25/08/2006 - 00:00

  4. FEATURE: Marketing technologies- the future of marketing

    agrees “a single, integrated solution should be preferred to cobbling together the best-of-breed ...

    Alex Aspinall - 21/12/2012 - 10:56

  5. BEST PRACTICE: Six top tips

    over time, which builds trust and preference for your business. You can also use viral mechanics ...

    a12admin a12 - 07/11/2004 - 00:00

  6. Penny-wise

    have permission – be prepared to ask customers what their preferred channel is; not everyone likes ...

    a12admin a12 - 20/05/2006 - 00:00

  7. CASE STUDY: 'Choosing to turn left' for Colt by EMC

    Europe to research and select products online and choose their preferred way to contact Colt- including ...

    a12admin a12 - 19/08/2010 - 00:00

  8. CASE STUDY: 'The greatest label show on earth' by Tarsus for Label Expo Europe

    someone wanted to change their preference. Several emails were personalised using the same characters ...

    a12admin a12 - 02/08/2010 - 00:00

  9. BEST PRACTICE: Getting market research right

    case scenario results – what if brand recall is abysmal or what if customers prefer the competition? ... interviews work best in B2B generally but that group discussions are preferable if the idea is abstract ...

    a12admin a12 - 26/04/2005 - 00:00

  10. HOW TO: Sell your brand to your organisation

    list. Preference set- the short list The most critical stage. Deciding who to meet with and who ...

    a12admin a12 - 23/11/2009 - 00:00


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