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  1. PROFILE: Pamela Edmond- Marketing and Communications Manager, BOC International

    radical.   Scarlett woman The preferred means of achieving this back-door brand revitalisation was what ... prefers not to use the 'S' word talking instead about enhancing relationships. “Scarlett ...

    a12admin a12 - 01/07/2006 - 00:00

  2. ANALYSIS: What's the future for data bureaux?

    and check the legalities of the data owners' hold against the various preference services. The extent ...

    a12admin a12 - 31/01/2008 - 00:00

  3. BEST PRACTICE: Top five marketing blags

    than a simple letter, on your company stationery, preferably written by the owner of your business ...

    a12admin a12 - 22/09/2005 - 00:00

  4. TECHNOLOGY: Revolutionary concept or reality check?

    People build up their own list of contacts, information about client's preferences and the best way ...

    a12admin a12 - 26/04/2005 - 00:00

  5. Agency remuneration revisited

    can be part of the whole fee. Some agencies/clients prefer to keep creative activity entirely separate ...

    a12admin a12 - 28/02/2005 - 00:00

  6. TECHNOLOGY: CRM

    become less adamant that the technology is a cure-all, preferring to talk more in terms of partnership ...

    a12admin a12 - 25/01/2007 - 00:00

  7. BEST PRACTICE: Can we fall in love with CRM again?

    that this more traditional form of CRM is far from dead. "We tend to find that our customers still prefer ...

    a12admin a12 - 24/11/2009 - 00:00

  8. BEST PRACTICE: The golden rules of data

    against the Telephone and Fax Preference Services.” Thirdly, don't keep data for longer than ...

    a12admin a12 - 26/04/2005 - 00:00

  9. DIGITAL MARKETING: Online advertising- Hot on the block

    who prefer to consume their media via the net, RBI's digital arm markets what the company terms ...

    a12admin a12 - 29/03/2006 - 00:00

  10. B2B loyalty providers must hone their offerings

    understanding of their customers' tastes and preferences, and enable them to strengthen relationships ...

    a12admin a12 - 16/02/2007 - 00:00

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