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1. DATA FEATURE: Global data

   not the case. The term 'quality data' is used to mean both good penetration and accuracy, preferably ...

   a12admin a12 - 09/07/2007 - 00:00

2. BEST PRACTICE: Working in harmony with your sales team

   doing it and how it's helping.   Recognise that sales staff prefer personal contact and may ...

   a12admin a12 - 22/09/2005 - 00:00

3. HOW TO: Choose promotional merchandise

   travel...likes beer and wine and prefers rugby and cricket to football.” Insight like this can make ...

   a12admin a12 - 25/08/2005 - 00:00

4. DIGITAL MARKETING: Becoming webworthy

   brochures; rewrite it for the different medium. Users take in information more slowly online, prefer text ...

   a12admin a12 - 25/06/2005 - 00:00

5. DIGITAL MARKETING: Internet TV

   and preferences. The future of IPTV It's early days, but traffic is increasing in the sector. Bailey from ...

   a12admin a12 - 29/03/2007 - 00:00

6. CASE STUDY: Powwownow market in real time

   a name they recognise. Generate brand preference. More than just spreading the name, this is about ...

   a12admin a12 - 09/06/2009 - 00:00

7. ADVERTISING: A buyers' market

   usually around three per cent, of the value of the media they book. However, many agencies now prefer ...

   a12admin a12 - 28/02/2005 - 00:00

8. TECHNOLOGY: Address management software

   those who have relocated and those who have registered with a preference service.” David Cruickshank, MD ...

   a12admin a12 - 19/12/2006 - 00:00

9. TECHNOLOGY: Value of individual customers

   revenue with profitability. These days shareholders would prefer to see revenue falling and profitability ...

   a12admin a12 - 27/01/2005 - 00:00

10. ANALYSIS: The big four banks get serious with SMEs

    to have a preferred channel, businesses usually want to be able to use all of them. So, alongside our ...

    a12admin a12 - 01/10/2006 - 00:00

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