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  1. ANALYSIS: Airling brands fly low

    franchise expires in April 2005 and provided that is renewed (the company is on the preferred list), ...

    a12admin a12 - 07/11/2004 - 00:00

  2. DATA FOCUS: Building a database

    companies to clean their own data and suppression files such as telephone and fax preference files ensure ... decision, preferably backed with proof from those they really trust. However, many online sources do find ...

    a12admin a12 - 19/12/2006 - 00:00

  3. BEST PRACTICE: In-house or out-sourcing marketing?

    be a solution that is going to help, not hinder our growth." For companies that do prefer to retain ...

    a12admin a12 - 03/10/2007 - 00:00

  4. BEST PRACTICE: The six golden rules of DM

    their habits and preferences; in return they expect to receive offers and promotions that are tailored ...

    a12admin a12 - 15/04/2007 - 00:00

  5. DATA FOCUS: Collecting email data

    are fewer and smaller. Additional information such as job titles, personal preferences, etc. is much ...

    a12admin a12 - 25/09/2005 - 00:00

  6. DATA FOCUS: Data list shopping

    and screen against the relevant Preference Service files, and their systems for managing deletions ...

    a12admin a12 - 19/08/2005 - 00:00

  7. PROFILE: Ceri George- Strategic Marketing Manager, Corus Colorcoat

    it was becoming the Hoover's of the sector: universally known, but not necessarily preferred. It also ...

    a12admin a12 - 26/01/2007 - 00:00

  8. BEST PRACTICE: Ensuring ROI on recruitment

    administrative staff or even their own team, preferring to stay in an ivory tower. 'Fluffy' marketers ...

    a12admin a12 - 07/11/2004 - 00:00

  9. PROFILE: Dawn Baker- Head of Marketing, Sage

    they prefer digital communication or direct mail? The answer to that isn't so straightforward. So ...

    a12admin a12 - 02/01/2008 - 00:00

  10. BEST PRACTICE: Measure for measure

    preference, contact history, relationships and prior purchases/support interactions. They will shift from ...

    a12admin a12 - 27/11/2006 - 00:00

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