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  1. Digital Radish on winning Gold for ‘B2B marketing communications agency of the year’

    unique needs and preferences, and we should always take that into account. Some have adapted really well ...

    David Rowlands - 18/03/2022 - 09:42 - 1 comment

  2. B2B marketing is all about leads. So why bother with branding?

    They inevitably form attitudes, and preferences. This is why a good salesperson will try to identify and nurture ...

    Ruth Stevens - 18/02/2022 - 09:29

  3. News: AnywhereWorks Pledges People, Not Bots in bid to put people back into businesses

    with their customers as people. With 78% of consumers saying they prefer to speak to a real person by phone and 85% ...

    David Rowlands - 01/02/2022 - 08:30

  4. Using TikTok for B2B marketing

    advantage of TikTok’s preference for quality content, and find creative ways to shake things up from ...

    Rachel Smith - 04/03/2022 - 14:43

  5. Three demand generation focus areas you need to know

    (or topics or categories) do they prefer and consume (interests)? What percentage of consumers engaged ... including their buying stage, behaviors, preferences, interests, and pain points. Once you have ... marketers will be utilising intent data for prospecting. And with 87% of buyers preferring to self-serve ...

    Satish Sadasivan - 21/01/2022 - 15:35

  6. Three lessons B2B can learn from 2021

    hybrid working began to grow in popularity. 83% of workers now prefer a hybrid approach to their jobs, ...

    Dustin Deno - 14/02/2022 - 12:34

  7. Dr Christine Bailey’s four key pillars of B2B digital selling

    into B2B. According to McKinsey, more than three quarters of B2B decision-makers, buyers and sellers prefer ...

    David Rowlands - 17/02/2022 - 15:33

  8. B2B conversational marketing: A how-to guide to achieve success and increase campaign ROI

    integration of apps so you can install your preferred chatbot. Being able to integrate functions ...

    John Allen - 15/02/2022 - 14:50

  9. The tips and tricks you need for successful global content marketing

    preferences as there are customers. If you’ve got the budget to deliver your message in multiple formats, ...

    David Rowlands - 09/02/2022 - 15:02

  10. How B2B marketers can visualise data more effectively

    something looks nice, but whether it looks readable. If you’re not sure, show it to someone else- preferably ...

    Tobias Sturt - 31/01/2022 - 16:41

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