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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    reference, and preference whilst also providing them competitive advantage and ensure market leadership. How ...

    Sue Mizera - 01/12/2021 - 10:47

  2. 7 predictions for B2B customer experience in a post-pandemic world

    and our preferences, the same is true with the B2B customer experience. B2B decision makers want ... The ability to problem-solve quickly and efficiently using digital tools is a preference we’ve experienced ... in delivering a great B2B customer experience. The SalesForce study found 65% would prefer to help themselves ...

    Ryan Higginson - 17/06/2021 - 14:26

  3. 3 ways to rethink your B2B loyalty marketing approach

    by behavioral science Collecting zero-party data that reveals preferences, attitude, and sentiment The B2B ...

    Jack Mann - 08/07/2021 - 17:30

  4. ABM expert Robert Norum on how to run your ABM pilot

    preferably three, accounts in play, ideally with a balance of existing and new accounts. Whilst he admits ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  5. Ignite London 2021 Session: 4 Data-Driven Event Growth Opportunities: Data aggregated from 4 billion relationships across 1,000 events

    with shifting budgets, new technology, and changing format preferences, it’s more important than ever ...

    Jack Mann - 05/07/2021 - 12:53

  6. Ignite London 2021 Session: Buyer Enablement Backed by Science: How Digital Content Drives Decisions

    with decision-makers preferring self-service discovery. That means your content and messages need to do a lot more ...

    Jack Mann - 05/07/2021 - 13:04

  7. Marketing automation implementation- where to begin?

    chosen automation software, and update your tracking preferences or Privacy Policy page to remain GDPR ...

    Tom Ryan - 14/10/2021 - 15:23

  8. How to develop more effective alliance partner sales tools

    preference.  4. Evaluate In this stage, the target customer has a clear understanding of the issues ...

    Rod Griffith - 06/10/2021 - 12:01

  9. How to make good content that will improve your SEO

    approaches, mine has always been a more relaxed one.  I prefer to treat Google as you might treat a toddler, ...

    Charlotte Hartley - 24/08/2021 - 14:56

  10. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    customer preference and first choice. Distinctiveness makes your brand memorable and quite literally ...

    Anonymous (not verified) - 20/10/2021 - 16:35

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