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  1. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    counterparts say that they prefer the new, Covid-induced digital reality, not only for safety reasons ... that they prefer the new, Covid-induced digital reality, not only for safety reasons but for ease, speed ...

    Jamie Kightley - 04/06/2021 - 15:15

  2. What the Phasing-out of Third-Party Cookies Means For B2B

    passwords and your language preferences. Even in 2022, these will be considered vital, and aren’t going ...

    Jack Mann - 20/04/2021 - 20:11

  3. Why customers need ‘positive friction’ in their CX experiences

    their products and services. Slow website loading speeds or lack of preferred payment options means companies ... picture of customer preferences and behaviours as they begin to realise the impacts that increased focus ...

    Kavita Singh - 04/06/2021 - 11:56

  4. A practical guide to building B2B buyer personas

    engage prospects. While some prefer the term “customer personas”, the labels may be interchangeable ... Preferred interactions Applicable asset types Resonant messaging Roles to focus on: User: primary user ... will often be an influencer or gatekeeper as well. Also, some marketers prefer to include an image reflecting ...

    Adam Ortlieb - 26/11/2020 - 18:23

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    of their loyalty, why they prefer you, why they refer you. Not least, the marriage of the Values Ladder and SDT ...

    Sue Mizera - 10/08/2021 - 16:22

  6. When a cold call ‘is’ a good call

    of spamming, ensuring correct data is held on file, interests and preferences accurately recorded and all ...

    Jack Mann - 03/02/2021 - 17:03

  7. How to optimise your customer journey for seamless cross-channel experience

    as customers are able to find support in any medium they prefer Here is a stat from Genesys that validates ... channels can give a unique understanding of customer preferences and their buying behavior. This, in turn, ... journey that is flawless and designed to match customer preferences. The strategies we discussed above ...

    Dhruv Mehta - 12/01/2021 - 16:48

  8. What does getting close to your customers really mean? You may be surprised.

    or the price points they prefer, or your sales force’s customer list (including birthdays); it does not only ... of their loyalty, why they prefer you and refer you. Customer intimacy means you know not only what motivates your ... prefer you, refer you and remain loyal: indeed, the holy grail of marketing.  (Kudos also to those of you ...

    Sue Mizera - 10/11/2020 - 15:20

  9. Here are some top tips for being more productive during your work week

    a bit more around 4 pm. It’s all personal preference but whatever time you feel the most productive, ...

    Kavita Singh - 25/05/2021 - 10:40

  10. News: Mediafly acquires Presentify

    technology has become the preferred vehicle to help sellers deliver their sales stories in a way ... attention and keep it. And while sales enablement technology has become the preferred vehicle to help ...

    Kavita Singh - 29/10/2020 - 11:03

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