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1. 3 tips for using intent data for ABM

   a lot more using IP addresses and preferences.” With intent data and content, it gives you ...

   Kavita Singh - 29/04/2021 - 11:19

2. How to choose the right inbound marketing software- for the right reasons

   difficult to manage if you have a lot of content. We also use them at Plezi, but we prefer our Smart ...

   John Hughes - 17/05/2021 - 15:06 - 1 comment

3. Making Marketing Memorable

   and content. The abundance of digital self-serve content and changing buyer preferences are pushing the role ...

   Jack Mann - 01/10/2020 - 14:18

4. Awards case study: Learn how the bcm agency won the award for ‘Martech transformation/acceleration project of the year’

   – to understand communication and phrasing preferences. Hotjar and Google Analytics – for website insights. EMO ...

   Kavita Singh - 22/03/2021 - 17:45

5. Why your B2B cold email isn’t converting: problems and solutions

   qualifications, company size, specific skills) Goals and values Pain points and needs Desires and preferences ... lead in person for the first time, plain-text could be a better option for you. If you still prefer ... and demonstrate how it works. Some prefer online meetings rather than email communication. And if they do not have ...

   Helen Holovach - 16/12/2020 - 16:19

6. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

   psychologies and preferences – and people should be supported and enabled in making that choice. ...

   Iain Halpin - 01/06/2021 - 14:07

7. The importance of differentiating your marketing messaging: An interview with Tim Riesterer

   prefer status quo bias, which includes keeping current preferences stable. The desire for stability ...

   David Rowlands - 30/09/2020 - 11:48

8. Awards case study: Adobe and Fenergo win ‘Best use of marketing automation’

   transformation officer prefers snackable, multi-media outreach. The challenge of engaging with such a diverse ...

   David Rowlands - 24/03/2021 - 10:46

9. For a successful corporate culture, "Get the brand in their souls!"

   these in turn lead to competitive advantages in, e.g., partner relationships and customer preference ...

   Sue Mizera - 11/05/2021 - 17:06

10. Spamming versus cadence: Why marketers should know the difference

    leads at any given time – and underlines who should be contacted, when and via which preferred channels. ...

    Adam Oldfield - 08/01/2021 - 16:45

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