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1. Awards case study: Find out how Transmission won for 'Marketing communications agency of the year'

   new business doesn’t come as a result of pitching, the agency preferring to build relationships ... “preferred content partner”.  “I really love the work I have seen so far on the North Sea tender pilot. Great ...

   Kavita Singh - 26/11/2020 - 13:03

2. The post-pandemic pivot to digital means more influence marketing is going in-house

   of cases, consumers would much prefer to follow the example set by those influencers that they respect, like ...

   Steven Spieczny - 04/02/2021 - 09:39 - 1 comment

3. For a successful corporate culture, "Get the brand in their souls!"

   these in turn lead to competitive advantages in, e.g., partner relationships and customer preference ...

   Sue Mizera - 11/05/2021 - 17:06

4. How to drive customer engagement in a post-pandemic world

   to understand their previous issues, what promises were made and what their preferred communication channel is. ... to their needs and communication preferences. This creates a stable foundation to build an efficient, effective, ...

   Mads Fosselius - 10/11/2020 - 11:17

5. 10 things to avoid getting wrong in account-based marketing

   opted to call it the ‘10 things to avoid getting wrong’ because apparently we all prefer reading about ... to call it the ‘10 things to avoid getting wrong’ because apparently we all prefer reading about how ...

   Robert Norum - 14/09/2020 - 11:18

6. How’s your corporate culture going? Is it maybe time for an audit?

   requirements for daily working? Customers:  Their loyalty, reference and preference keep you in business. ...

   Sue Mizera - 10/03/2021 - 16:59

7. The hidden impact of creator personalities on business branding

   Take management teams: when choosing technology for their companies, some prefer their people to have ... and Mainstreamers) prefer technology that simplifies their procedures and helps them perform with routine ... predictability, control, safety and security. Early adopters (explorers and reformers) prefer to tailor ...

   Sue Mizera - 25/10/2019 - 14:48

8. Digital has changed the role of sales enablement

   buyers now prefer to research products themselves rather than ask a vendor sales rep for information. ... Just as in the consumer world, B2B buyers now prefer to research products themselves rather than ask ...

   Kavita Singh - 20/07/2020 - 13:24

9. How to use LinkedIn as a B2B marketing tool to generate free leads

   with future and current clients online is more important than ever before- and some businesses actually prefer ... say they used social media in their decision making process. It’s clear which channel they prefer ...

   Sam Bocetta - 04/08/2020 - 10:24

10. Recent B2B trends for brands to take advantage of

    to interact with the individual and acknowledge their emotions and personal habits and preferences ... habits and preferences. This is reinforced by the changing and increasingly complex nature ...

    Connaire Rees - 10/08/2020 - 12:00

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