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  1. How to break down data silos and become the data-driven marketer you need to be

    it’s within one account or across different accounts and/or industries.” Steffen Drucks, global head ...

    Daniela fernandes - 18/01/2022 - 10:42

  2. News: Susan McKay joins Dun & Bradstreet as international CMO

    & Bradstreet, a leading global provider of business decisioning data and analytics, today announced ... markets, India, China, Hong Kong and Taiwan, as well as the company’s global Worldwide Network. She will ... multinational professional services firm TMF Group, where she was global CMO with responsibility across 85 ...

    David Rowlands - 13/01/2022 - 16:19

  3. Abhi Morjaria on diversity and inclusion in B2B spheres

    marketing, sat down with Abhi Morjaria, Senior Global Marketing Manager at Ingram Micro Cloud to discuss ... for the UK business and now as a senior global marketer. LG: In one of your blogs for IWD, you’ve spoken ... interview, Lucy Gillman, junior copywriter at B2B marketing, sat down with Abhi Morjaria, Senior Global ...

    David Rowlands - 12/01/2022 - 14:12

  4. 10 lessons learned after 10 years of modern selling

    a small core team to the global workforce that exists today, makes me immensely proud. Throughout my years ... forward from this moment.   10. Think global, not local We all had to adapt to the world of remote working ... by almost every business in the world right now, and that means taking an increasingly global approach ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  5. How and why marketing must drive sustainability

    Accenture and Gartner in global, US, EMEA and APAC roles. As global CMO of Delta Capita, I lead marketing ... for scaling channels to generate demand and working with the board to grow the business globally. I drive ... sponsorship and active global colleague networks who create and embed actions that drive sustainability.  ...

    David Rowlands - 11/01/2022 - 08:47

  6. Improving CX with revenue enablement

    their behaviors, their preferences, and their sentiment from engagement with our customer servicing/success teams ...

    Adam Mincham - 10/01/2022 - 09:12

  7. What’s in store for B2B marketing in 2022?

    Globally CX is a key business priority, with impacts on multiple lines of business, sales, marketing, ... and it is not immediately known whether global shipping and movement costs will continue to rise or decrease over time. ... a hot global topic. Our focus was reignited with GDPR in 2018, now US states are beginning to catch up, ...

    David Rowlands - 07/01/2022 - 15:27

  8. News: New hires in B2B

    Allianz Global Investors as global head of digital marketing and operations. Tjeerd Voskamp, JOHCM’s head ... our clients.”  Dipti Kachru, global CMO, Broadbridge Dipti joins Broadridge Financial Solutions, New ... York. As CMO, she will focus on driving measurable growth, building Broadridge’s global brand ...

    David Rowlands - 21/12/2021 - 09:09

  9. twogether on winning Gold for ‘Best use of direct mail’

    to be delivering the next smart idea,” he continued. Why Lego? So, why would a global software company choose Lego? ...

    David Rowlands - 21/12/2021 - 15:26

  10. Christelle Fraysse on the importance of a solid CRM system

    spent the majority of my career working in IT, I have 25 years of global business experience ... with a focus on managing international marketing operations for global enterprise software businesses. I’m also ...

    David Rowlands - 16/12/2021 - 12:19


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