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1. Uniting marketing and sales for social media success

   view that social media activity should not be in the exclusive preserve of marketing specialists, ... not be in the exclusive preserve of marketing specialists, but that all customer-facing staff and partners can ...

   Allister Frost - 13/07/2020 - 13:31

2. Make the most out of 2021 with the latest marketing trends

   but what about on the service side? What was once the preserve of customer services now often falls ...

   Mercè Cozens - 02/02/2021 - 10:52

3. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

   be naturally inclined to focus on the business itself, preserving trust and endorsing employee efforts ...

   Ted Kohnen - 24/05/2021 - 18:32

4. Covid-19, B2B marketing and the changing face of cutting-edge creativity

   marketing will have to play in preserving the bottom line and snatching potential growth for B2B brands. ...

   Graeme Kendrew - 14/12/2020 - 10:41

5. Why B2B influencers might be right under your nose

   General B2B marketing Traditionally seen as the preserve of B2C marketing, influencers are now ... as the preserve of B2C marketing, influencers are now an integral part of the B2B marketer’s armoury. The good ...

   Scott Manson - 28/06/2019 - 09:00

6. Adopting the Right CSR Approach for Marketing

   in reducing the cost of heating and cooling a building. Preserving Natural Resources Any reduction in heating ... needs to be preserved. Moving towards a paperless office is a great step in the right direction. ... is that considerations of air quality, preservation of natural resources and waste management are all taken care ...

   James Timpson - 16/02/2015 - 15:38

7. Marketers identify cyber security as threat to brand value

   And while 42% of marketers have set aside part of their budget to preserve the company brand, just 18% ...

   Paul Snell - 19/05/2017 - 09:00

8. Defining your brand personality: you can be scientific, engage the team, and still have fun

   ownership and competitive advantage. Some recent examples, adapted to preserve anonymity: Escaping a “sea ...

   Sue Mizera - 07/01/2020 - 14:59

9. Harnessing the power of influencer marketing in B2B

   Influencer marketing is no longer the preserve of consumer brands. An increasing number of B2B companies ...

   Danielle Howe - 31/03/2017 - 09:42

10. 4 effective practices for passing leads to sales

    setting targets for the sake of ‘self preservation’, and from operating in silos – sales will only push ...

    Kavita Singh - 22/01/2020 - 09:55

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