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  1. 4 of every 10 Senior Executives Do Not Measure Customer Lifetime Value

    blog/posts/2014/09/17/4-every-10-senior-executives-do-not-measure-customer-lifetime-value The preservation of already acquired customers seems to be left behind among the priorities when ...

    John Davidson - 17/09/2014 - 14:08

  2. GDPR: The end of the world as we know it, or a dawn of a new age?

    to preserve an approach to marketing that’s dominated by email. Use this as a chance to make a change, ...

    Joel Harrison - 23/01/2018 - 10:56

  3. The small business vote

    comfort zones to preserve their own strengths. Even though there’s not a lot of rousing stuff happening ...

    Paul Cash - 07/05/2015 - 09:29

  4. SME NEWS: Outsourcing hot among small businesses

    "“Outsourcing has mainly been the preserve of larger companies, with few opportunities for start-ups or SMEs ...

    a12admin a12 - 15/12/2010 - 00:00

  5. How B2B marketers can achieve greater efficiencies on their marketing budgets

    level of £350m (gross media billings).   Media barter isn’t just the preserve of big consumer brands ...

    Paul Jackson - 27/07/2015 - 11:15

  6. Not being ‘genuinely’ real time could mean missing out on some of the action

    preserve each data point to enable unlimited segmentation and inspection so any event detail is never lost ...

    John Fleming - 06/07/2016 - 18:29

  7. 83% of marketers cite influencer marketing as top priority for relationship building

    is no longer the preserve of consumer brands. An increasing number of B2B companies are embracing the power ...

    Oliver Matejka - 26/01/2017 - 12:27

  8. Totally rad – does your business celebrate or hide from the radical transparency of social?

    not to underestimate the importance of a business-wide strategy.  Social is no longer just the preserve of a sole ...

    Richard Beattie - 03/12/2013 - 08:41

  9. BRAND NEWS: CBS Outdoor announces ‘Look for longer two’

    to preserve transport heritage through education programmes. Simon Harrington, marketing director at CBS ...

    Jessica McGreal - 04/11/2013 - 16:58

  10. Leading marketing at high-growth fintech GoCardless

    and proposition and preserve that, and develop a new one that will support that longer sales cycle and enterprise ...

    Paul Snell - 16/04/2019 - 12:35 - 1 comment


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