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  1. SEARCH NEWS: Court of Justice of the European Union rules trade mark infringement on keyword advertising

    the origin of goods or services and its ability to preserve the proprietor’s reputation, which attracts ...

    Victoria Clarke - 23/09/2011 - 11:31

  2. My top ten B2B marketers to follow on Twitter (if you’re in UK)

    to preserve my self-appointed status as ‘the oracle of all things B2B marketing’ (you can stop laughing now), ...

    Joel Harrison - 22/11/2016 - 12:47

  3. Five emails a B2B marketer should never send

    of good sending practices and strong authentication is the best way to preserve the performance of your ...

    Guy Hanson - 28/06/2016 - 10:59

  4. Innovating your Marketing Techniques

    preserve of high-tech companies. This is clearly illustrated by this infographic from Farm Machinery Online ...

    Helen Wallis - 26/05/2015 - 11:26

  5. Vetiquette – making video a positive communications tool

    unwittingly, feature in these videos; control distribution; and, most importantly preserve the brand and its ...

    Tom Blake - 06/10/2015 - 11:40

  6. Autumn 2015 reading list

    cases, understand why it is required. Identifying three types of CX practices: ‘Preservers ... ’, ‘Transformers’ and ‘Vanguards’, Klaus explains that while Preservers consider CX simply in terms of service ... seizing and transforming – a way for Preservers to progress towards adopting a Vanguard approach to CX ...

    Jessica McGreal - 10/09/2015 - 16:11

  7. Your company’s story is being written by other people: How to leverage influencers and ambassadors

    marketing in B2B Influencer marketing is no longer the preserve of consumer brands. An increasing number ...

    Jeff Epstein - 04/09/2017 - 09:48

  8. ABM: How Wood Mackenzie engaged with accounts... and the sales team

    of information and results to sales, which, in turn, preserves marketing’s credibility as a game player and keeps ...

    Molly Raycraft - 20/02/2018 - 16:22

  9. Data is immortal, but not immune to decay

    that does not necessarily mean that it is worth preserving. The world’s data centres are packed with old ...

    Martin Doyle - 03/06/2015 - 11:13

  10. BRANDING NEWS: Richards Butler brand to disappear following merger with Reed Smith

    are well-established; it therefore makes sense to preserve the residual Richards Butler identity. The name issue ...

    a12admin a12 - 25/04/2006 - 00:00


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