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  1. News: Hotwire acquires McDonald Butler Associates, strengthening position as leading tech communications consultancy

    and Dell Technologies. Barbara Bates, Hotwire global CEO, said: “Tech CMOs are under pressure to deliver ...

    David Rowlands - 27/04/2021 - 10:13

  2. 3 ways you can improve your employee engagement

    straight into his office. He would often tell people he was always too busy and under pressure to speak ...

    Kavita Singh - 08/04/2021 - 14:23 - 1 comment

  3. Pivoting to the new norm: EI’s Go-To-Market Strategy Barometer 2020

    around new business pressures. The uncertainty during this period combined with industry volatility meant ... business pressures. The uncertainty during this period combined with industry volatility meant that many ...

    Lydia Imirtziadis - 19/11/2020 - 07:51

  4. Is it time to press the re-set button on your brand? Is it time for a business relaunch? 5 critical exercises to chart your course forward

    remotely and in isolation have put the most pressure on companies’ Core Values. Irregularly meeting ...

    Sue Mizera - 13/04/2021 - 11:11

  5. A bridge over troubled water: how to link sales and marketing

    particularly beneficial. With employees working remotely and the pressure to drive sales higher than ever ... initiatives and KPIs being particularly beneficial. With employees working remotely and the pressure to drive ...

    Kevin O' Regan - 30/03/2021 - 10:18

  6. How to join a new company virtually: An interview with Pure Storage’s new CMO, Jason Rose

    I actually think much of what we’re doing now was on the eventual roadmap, but the pressures of responding ...

    David Rowlands - 01/04/2021 - 16:28

  7. What you missed out on at B2B Marketing Get Stacked 2021!

    with the pressure to constantly adapt during Covid-19 times. She said: "The coronavirus became an accelerator ...

    Kavita Singh - 29/03/2021 - 12:55

  8. Insights from the UK’s highest performing agencies

    to rethink everything, and needing results by yesterday, agencies are under greater pressure than ever ...

    David Rowlands - 24/03/2021 - 16:40

  9. Marketing myopia too close for comfort?

    the organisation is and are afraid to change course. It is easy to see why with the weight of investor pressure ...

    Mercè Cozens - 16/03/2021 - 14:18

  10. How’s your corporate culture going? Is it maybe time for an audit?

    gaps that they see in the culture or the business, e.g., shifts or pressures brought on by pandemic ...

    Sue Mizera - 10/03/2021 - 16:59

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