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  1. Authentic, helpful, humble and human* – the keys to great B2B messaging in the era of coronavirus

    and consequently of your company and your career. No pressure. *I have shamelessly stolen this headline from Stefan ...

    Joel Harrison - 11/05/2020 - 10:52

  2. How to proactively manage a team remotely

    and even lead to burnout and managers should be aware of the new pressures facing their workforce. ... overwhelm and even lead to burnout and managers should be aware of the new pressures facing their workforce. ...

    Cara de Lange - 15/04/2020 - 13:51

  3. Think long-term during the COVID-19 crisis, because short- termism will hurt your brand

    with the ever-increasing pressure on club managers. The median tenure for a Premier League manager stands at 16 months ... With a global recession on the horizon, marketing budgets will be under pressure – and the temptation for many ...

    Pete Morgan - 24/03/2020 - 16:31

  4. Tackling sustainability in the B2B industry

    more circular and sustainable models, e.g. Unilever. These are largely driven by consumer pressure ... , competitive pressure from challenger brands, and activist groups targeting them.  However, B2B focused brands ... are currently lagging behind their B2C peers. At the moment, these businesses don’t face the same pressures ...

    Karla Rivershaw - 12/02/2020 - 12:38

  5. Awards case study: Find out how IBM won out for best use of martech for live events

    a sense of some of the pressures of a real-life cyber-attack, self-identify with the characters ...

    Kavita Singh - 21/04/2020 - 10:05

  6. 4 reasons why your B2B case study doesn’t work

    process, it’s likely because of pressures or restrictions within your organisation. Or maybe your access ...

    David McGuire - 20/04/2020 - 13:29

  7. The key to marketing success in 2020? Empathy

    to be omniscient. Marketing leaders need to balance the need to appear calm under pressure with a willingness ...

    Joel Harrison - 11/04/2020 - 14:53

  8. How to maintain productivity and morale during the Coronavirus

    working structures imposed by the Coronavirus will undoubtedly knock morale and put pressure on your ...

    Kavita Singh - 23/03/2020 - 10:31

  9. Big data’s impact on traditional demand gen agencies

    deeper insights into prospects and clients than ever thought possible. At the same time, pressure ... At the same time, pressure for results has never been stronger. So, how is the role of a demand generation ...

    Raffaele Apostoliti - 24/02/2020 - 09:35

  10. Calling all experts: content marketing needs you

    the pressure on paid media I hope by now we all know organic reach is dead and that targeted media is the only ...

    Kate Pickering - 17/05/2019 - 09:54

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