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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    rebranding debate in the first place.) Similarly, in Effectiveness In Context, Binet and Field write on brand ...

    Sue Mizera - 01/12/2021 - 10:47

  2. News: Hiscox launches card game to educate businesses about cyber security

    with the majority (63%) of companies surveyed dedicating 21% of their IT budget to preventing cyber-attacks. ... investment continues to prevent grave financial losses.” Hiscox’s No Phish card game and a full breakdown ...

    David Rowlands - 30/11/2021 - 09:52

  3. Why SMBs are looking for guidance and support from B2SB marketers

    or preventing action lies in not knowing where to start and what or who’s out there to help. To add fuel ...

    Dan Gliatta - 29/11/2021 - 09:25

  4. Four game-changing insights driving customer acquisition in a digital world

    to write good connection messages that get accepted. Be generous with likes and comments so people are more ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    officers – which prevent the CMO from acting as the single voice of the customer and conductor of brand ...

    Sue Mizera - 19/11/2021 - 09:34

  6. 11 words to delete from your B2B copy

    was no doubt as painful for you to read as it was for me to write.  The point is right, of course: there’s ... when you’re writing for a niche audience, you do need to speak their language. So, yes, some jargon ...

    David McGuire - 18/11/2021 - 16:34

  7. Approaching a new CMO role: An interview with Eric Schou

    with business context, AppDynamics helps technologists prevent digital performance issues by monitoring ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  8. Thinking of starting a B2B podcast? Ask these three questions first

    to be known as an authority on certain subjects (B2B content writing, in our case). And third, it has ...

    David McGuire - 20/10/2021 - 09:34

  9. Marketing automation implementation- where to begin?

    is to write documented plan that outlines: What is required from your development or IT team? Think domain ... is vital for preventing your emails going to spam folders or causing issues with your individual business ...

    Tom Ryan - 14/10/2021 - 15:23

  10. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    officers – which prevent the CMO from acting as the single voice of the customer and conductor of brand ...

    Sue Mizera - 13/10/2021 - 09:49

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