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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    Profitability comes from increased pricing, and this does not come from sales leads, which tend to reduce price ... or services to value chains mainly interested in price and efficiency? Not to do so misses huge opportunities. ...

    Sue Mizera - 01/12/2021 - 10:47

  2. Why SMBs are looking for guidance and support from B2SB marketers

    nuances, language barriers, time zone differences, and adapting pricing for currencies for different ... understanding different cultural nuances, language barriers, time zone differences, and adapting pricing ...

    Dan Gliatta - 29/11/2021 - 09:25

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    Aesthetics, quality and high value for a high price. Everyone wearing HighKit clues into this.” Satisfaction ... weight you get your next purchase half price if it’s a smaller size, they encourage me to lose weight.” ...

    Sue Mizera - 19/11/2021 - 09:34

  4. ABM expert Robert Norum on how to run your ABM pilot

    the opposite can be said about the lower. That being said, when it boils down to numbers, the price tag ...

    Lucy Gillman - 26/10/2021 - 16:39

  5. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    Alan Price, BrightHR CEO said: “We are very proud of #TheNewHR campaign we have produced with iProspect ...

    Lucy Gillman - 07/10/2021 - 17:26

  6. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    — researching solutions, ranking options and benchmarking pricing — happens before a buyer engages directly ...

    Lucy Gillman - 07/10/2021 - 17:32

  7. How to develop more effective alliance partner sales tools

    partner complete their sale. Packaged pricing deals can motivate the customer to choose the combined ...

    Rod Griffith - 06/10/2021 - 12:01

  8. Improving ecommerce efficiency with product information management workflows

    colour, weight, price, and brand, as well as additional data such as estimated ship date. ...

    Nate Holmes - 04/10/2021 - 17:32

  9. Marketing process improvement isn’t just for the tough times

    individual may even have processes into three figures, especially a Marketing Operations Price specialist. ...

    Steven Cozens - 29/09/2021 - 09:55

  10. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    Aesthetics, quality and high value for a high price. Everyone wearing HighKit clues into this.” Satisfaction ... weight you get your next purchase half price if it’s a smaller size, they encourage me to lose weight.” ...

    Sue Mizera - 15/09/2021 - 11:07

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