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1. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

   capabilities. Integrate has a built-in CDP that cleans, validates, and verifies the data coming in before ...

   David Rowlands - 07/07/2022 - 12:59

2. Five ways AI impacts demand generation

   want that information right away! 5. AI keeps your data clean Incorrect data is why 80% ... allows the opportunity to clean their data in a matter of minutes. Machine learning tools like KNIME can ... data clean, and adapting to the needs of buyers. Implementing AI will help your business overcome ...

   Satish Sadasivan - 14/01/2022 - 09:00

3. 7 inbound marketing tools in B2B marketing you should be using in 2021

   when tools are hard to use, pricey, and complicated to garner insights from. Kavita Singh narrowed down ... sight of their strategy when tools are hard to use, pricey, and complicated to garner insights from. ...

   Kavita Singh - 15/07/2021 - 11:29

4. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

   B2B marcomms in 1991: A “clean slate”  Although our Geneva clients numbered some of the world’s most ... With B2B marketing at the time being essentially a “clean slate,” I took the decision to begin ...

   Sue Mizera - 25/04/2022 - 09:55

5. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

   B2B marcomms in 1991: A “clean slate”  Although our Geneva clients numbered some of the world’s most ... With B2B marketing at the time being essentially a “clean slate,” I took the decision to begin ...

   Sue Mizera - 01/02/2022 - 15:00

6. Dr Christine Bailey’s four key pillars of B2B digital selling

   to make it accessible to sales. Similarly, do spring cleaning: if content performed well six months ago ...

   David Rowlands - 17/02/2022 - 15:33

7. How Do You Pick The Right USP For Your Business

   in the market today. Probably all the major competitors are pricey. Or, it is likely that they are all located ... things that are not noticed by customers. Jay Barnett, the founder of commercial carpet cleaning company ... carpet cleaning technology because this was not available with a lot of their competitors. Such USPs also ...

   Ian McGrath - 10/03/2015 - 12:15

8. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

   is not a given. It requires having a robust, clean data foundation to build on. Data cleansing and data ...

   Satish Sadasivan - 07/03/2022 - 09:45

9. Why increased customer privacy provides an opportunity for marketers

   The impact of increased privacy Open data to keep lists clean and deliverability metrics in good place has ...

   Sam Holding - 26/01/2022 - 10:07

10. How to approach your ABX strategy

    of refreshing that data, an element that ties all aspects of ‘good’ data together. Cleaning up: Managing ... there in a way that makes sense from an analytical and systems perspective.” You need to clean up existing data. ... Enter your marketing operations team. Leanne outlines four simple examples of where to start your clean ...

    David Rowlands - 10/11/2021 - 10:57

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