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  1. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    and one-to-one, moving accounts dependent on their primary intent and criteria scoring. It was quite fluid in its ...

    David Rowlands - 01/11/2022 - 08:16

  2. How marketers can achieve personalisation without third-party data

    a primary concern regarding the use of third-party data.  Governments and companies alike are making ...

    Adam Greco - 05/09/2022 - 16:24

  3. How bad data in your CRM may be exposing you to a competitive ambush

    it came to correctly identifying the primary competitor for won deals, sales reps got it right only 25% ... for sales leadership to handle. Supplement with external data Your CRM should be a primary source ...

    Willem Maas - 14/07/2022 - 15:54

  4. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

    the dynamics/profitability of air travel post covid and how to achieve their environmental targets as climate change becomes ... or showcase the aircraft at the various air shows around the world. Covid had closed it all down.  ... the recovery of the airline industry as Covid 19 changes the future of air travel and passenger numbers. Lead ...

    David Rowlands - 14/06/2022 - 09:49

  5. Buying Group Marketing: Taking your ABM to the next level and creating a journey that’s relevant across marketing and sales

    of fresh air in the marketing world, as the old spray-and-pray approach goes out the window in favour ...

    Daniela fernandes - 30/05/2022 - 12:42

  6. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    in the CRO space.  Reporting within Webeo is a primary focus, as a SAAS business they want customers ...

    David Rowlands - 07/07/2022 - 15:26

  7. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    or two narrow capabilities.  Many will cite their data, content, or technology as the primary hurdles ...

    Clive Armitage - 22/06/2022 - 15:10

  8. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    work, and even to promote happiness.  The primary measurable targets were:  Achieve 100% engagement ...

    David Rowlands - 14/06/2022 - 12:23

  9. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    their heads. They saw traits that we manifested into two primary broker archetypes: The calculated "big ...

    David Rowlands - 13/06/2022 - 16:00

  10. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    administrators in primary metro markets like Chicago, London, San Francisco, Los Angeles, New York City ...

    David Rowlands - 14/06/2022 - 10:15

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