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  1. Why the strongest B2B stories have three acts

    There will be no escape for the Princess this time. Star Wars doesn’t start the way you remember. Think back and – after ... stormtroopers, a princess – and, within the opening minutes, Darth Vader.  But what does any of this have to do ... to seal the rebels’ fate. There will be no escape for the Princess this time. Star Wars  doesn’t start ...

    David McGuire - 03/12/2019 - 11:52

  2. Awards case study: How Stein IAS won ‘Martech agency of the year’

    never more so than this year. First agency to win a Princess Royal Training Award. Accredited Investor ...

    David Rowlands - 24/03/2021 - 08:33

  3. In B2B, nobody cares about your brand story – so help them write theirs instead

    about the role you can play in theirs. “Help me, Obi-Wan Kenobi; you’re my only hope.”  Princess Leia ...

    David McGuire - 20/04/2018 - 15:00

  4. Facebook: Another Britney?

    The fans loved her. The press declared her the “princess of pop”; Britney was the ultimate media golden ...

    Kathryn Cave - 01/09/2012 - 10:44

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