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  1. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    proof The best strategy for building new connections is to use your established customer base. Referrals ...

    Richard Conn - 07/01/2022 - 12:30

  2. Practical magic: Cooking up a potion for success for your ABM programme

    a clear agenda with established objectives in order to ensure that everyone is prepped and ready. It’s ...

    David Rowlands - 07/01/2022 - 09:03

  3. Establishing the right goals in 2022 for small businesses

    Customer experience Customer insight General B2B marketing Master- Strategy & Evolution Innovation Before marketers set goals for the upcoming year, considering the changes of 2021 will help guide the next iteration of future growth. Here are three ar ...

    Rebecca Grimes - 20/12/2021 - 12:14

  4. The big lie of thought leadership in B2B

    connections and established social media network presences.  Actual social connections are an ideal way ... – the prospective customers we are trying to reach. Established social media presences are another important way ...

    Philip Trippenbach - 07/12/2021 - 09:12

  5. Why your competitors are creating content in clusters (and why you should too)

    content can help them to overcome their challenges, you can establish your organisation as an expert ...

    Kerrie Malone - 06/12/2021 - 09:28

  6. How to realise the full potential of sustainability marketing

    to these issues and helps set the tone.  Establish strategic goals Next, build your ESG values into your strategic ...

    Leeya Hendricks - 26/11/2021 - 09:41

  7. News: Feefo appoints new CMO to drive growth and overseas expansion

    such as BA Holidays, Expedia, KIA, Next, AXA, and Iceland. Now. The company aims to establish itself ...

    David Rowlands - 30/11/2021 - 16:39

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    While marketing and behavioral science have long-established, hand-in-glove relationships, specifically ... towards it. Innovation does, indeed, happen at the intersection of established fields. Additionally, ... the intersection of established fields has sadly, until now, gone missing. Let’s resolve to take the mystery out ...

    Sue Mizera - 19/11/2021 - 09:34

  9. 11 words to delete from your B2B copy

    with latent potential to enhance engagement by making your content more impactful, thereby establishing your ...

    David McGuire - 18/11/2021 - 16:34

  10. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    as it is the bigger, more established elements. Everything we’ve mentioned so far has been about building authenticity ... into your online presence. A great way of extending this further is to establish a ‘my business’ presence ...

    John Allen - 17/11/2021 - 08:39


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