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  1. Online marketplaces – Threat or opportunity for B2B vendors?

    and sets an expectation of receiving a similar experience elsewhere, even in B2B procurement. Buyers ...

    Kieron McCann - 24/10/2022 - 09:46

  2. How to unlock green growth

    marketing, procurement, operations, sustainability, and supply chain.  Due to this complexity, comprehensive ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  3. The importance of brand personality in B2B – and how to find yours

    shackled by procurement constraints, brand personality is a powerful, welcome differentiator. ...

    Sue Mizera - 25/08/2022 - 14:16

  4. People or personas? What B2B marketing can learn from B2C

    procurement cycle or a board to convince (though sometimes family members might need an explanation, which ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  5. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    (sign-offs by management, the board, finance, procurement). By comparison, B2C products and services ... makers; investors, procurement, finance, the press. These audiences are rarely IT/tech specialists, and so ...

    Sue Mizera - 25/04/2022 - 09:55

  6. How and why marketing must drive sustainability

    of sustainability. These aspects include the environment, ethics, human rights and procurement.  Our marketing builds ... on sustainability practices. Procurement is one focus of our sustainability working group and it aims to implement ...

    David Rowlands - 11/01/2022 - 08:47

  7. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    makers; investors, procurement, finance, the press. These audiences are rarely IT/tech specialists, and so ...

    Sue Mizera - 22/02/2022 - 12:26

  8. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    (sign-offs by management, the board, finance, procurement). By comparison, B2C products and services ...

    Sue Mizera - 28/01/2022 - 15:55

  9. Improving CX with revenue enablement

    personally spent my career in multiple roles both as a client (finance, IT, procurement, marketing) ...

    Adam Mincham - 10/01/2022 - 09:12

  10. Five of the best digital marketing strategies B2B can learn from B2C

    to market to them.  So, whether it’s a procurement director at a major bank or a partner in a small law ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

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