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  1. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    a catch-all for anything that is published in print or online, regardless of its veracity or accuracy.  ...

    David Rowlands - 26/01/2022 - 10:48

  2. Three demand generation focus areas you need to know

    marketers continue to produce more and more content, CDPs help them analyse how well they're covering ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. Five ways AI impacts demand generation

    valuable insights into lead datasets. Variety of lead-generating software that you can find online uses AI ... online, and that includes your B2B lead generation website as well. On a single platform, you have access ... benefit. It can produce estimates or learn about new things based on how well they work with other ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. Designing a digital marketing strategy

    Digital Marketing technology Strategy Download this now With the pace of online growth and digital ... and more buyers become active online, competitiveness between businesses fighting to tap into this audience ... of online growth and digital transformation, it is vital that your digital marketing efforts are optimised. ...

    Daniela fernandes - 07/01/2022 - 11:32

  5. What’s in store for B2B marketing in 2022?

    expert Since early 2020, nearly all organisations have strengthened their online presence and commerce ... and the digital process is expected to produce the goods to solve this issue. In 2022, consumers will expect ...

    David Rowlands - 07/01/2022 - 15:27

  6. Five of the best digital marketing strategies B2B can learn from B2C

    Purchasing is always an emotional decision, so your B2B strategy should focus on producing an emotional ... Video, an agency that’s been asked by Slack to try its new communication tool. It’s funny, well-produced ... is actually one of Slack’s real customers. And having produced the video themselves, it’s got to be one ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  7. A linguistic exploration of the name Propolis

    it to bees or hives.  Checking further into the word’s origins in current, online sources (happily) confirms ... to what actually protects the hive — the bee glue that bees produce from natural sources to strengthen, ...

    Sue Mizera - 15/12/2021 - 09:24

  8. Christelle Fraysse on the importance of a solid CRM system

    great if a business has an online chat facility on its website, but if this function is not connected ... activities and lack of in-person networking opportunities has driven marketing online. Digital engagement ...

    David Rowlands - 16/12/2021 - 12:19

  9. Six B2B industries that should be leveraging marketing automation

    Report on offline performance by integrating with online activity. Let’s say a manufacturing company has ...

    Tom Ryan - 14/12/2021 - 08:58

  10. Four game-changing insights driving customer acquisition in a digital world

    Customer success CX It’s no secret that Covid pushed B2B buyers and sellers to go digital: go online ... is now online. Around 4.5 billion people – just over half the world’s population – are social media ... up a business or transition operations online than it is to click into the checkout as a consumer. ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

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