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  1. How to realise the full potential of sustainability marketing

    a joined-up brand across your value chain, from how you treat your people to your products and services, ... that guide communications, operations, people and product development.  Explore brand values  Consider how ... is accountable to investors and consumers.  Assess and share ESG performance Investors and consumers want to know ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. The B2B Marketing Awards 2021: Check out who won big

    by Differentiated. Best brand initiative. ‘Catching Feels’ for PERGRAPHICA, by True. Best product launch campaign. ...

    David Rowlands - 01/12/2021 - 16:29

  3. How CogniClick can personalise your content for ABM success

    benchmark and an assessment format. Live benchmark: Cross-industry comparison The first of CogniClick’s ... and a read rate of 77%, the results speak for themselves. Assessment format: Stand-alone own results Helen ... outlines the benefits of the assessment format. Clients answer questions based on what they’re experiencing ...

    David Rowlands - 26/11/2021 - 14:56

  4. Are the 2020s the Decade of the Great B2B Rebranding?

    this? What is the value of building such a robust brand in B2B when, arguably, you’re selling products ... would make to your organization, e.g., to your products and services, to your communications ... and integrate your teams, focus your content and campaigns, drive all product development, generate customer ...

    Sue Mizera - 01/12/2021 - 10:47

  5. News: Feefo appoints new CMO to drive growth and overseas expansion

    is at the very heart of Feefo’s growth strategy. In order to keep up with its ambitious product roadmap, Feefo ... product suite and marketing is going to be key to tapping into this and taking Feefo to the next level.”  ...

    David Rowlands - 30/11/2021 - 16:39

  6. Why SMBs are looking for guidance and support from B2SB marketers

    route for them to deliver their products or services. The seismic shift in consumer behaviors ... products or services. This on-demand expectation has caused some SMBs to mobilise their business- bringing ... their products, services, and experiences to their customers, versus trying to get their customers to come ...

    Dan Gliatta - 29/11/2021 - 09:25

  7. Four game-changing insights driving customer acquisition in a digital world

    information and nearly half of them are researching products and brands.  The question for businesses is- will ... and contextualise it so that it’s understandable and relatable for your product and the rest of your organisation. ... buyers are researching products and services online. It’s our job as marketers to stock the digital ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  8. Unconventional ways of getting customer insight

    always need to know what customers are thinking so we can figure out if our products or services meet ... to use this insight to refocus our budgets on growing sectors, whilst also using this for product ... are thinking so we can figure out if our products or services meet their needs now or in the future. ...

    Kate Cox - 15/11/2021 - 09:25

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    for your teams, campaigns, product development, customer loyalty, surprise and delight; everything. All ... developments and programs—from product (re-)designs to social media messages to events and online communities— ... than a purveyor of products: “HighKit is the whole world of cycling in one place,” said another. ...

    Sue Mizera - 19/11/2021 - 09:34

  10. 11 words to delete from your B2B copy

    a word that occurs in one place only: B2B product sheets. Specifically, in the list of features, when ...

    David McGuire - 18/11/2021 - 16:34


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