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  1. How marketers can achieve personalisation without third-party data

    rise of digital products over the past few years has launched a catalyst of change across all ... meeting privacy obligations: First-party behavioural data. Once viewed as information only product ... and engineering teams could utilise to inform their strategies, today’s leading businesses are putting product ...

    Adam Greco - 05/09/2022 - 16:24

  2. News: Richard O’Connor promoted to CEO of B2B Marketing

    O’Connor to help bring all of our various products together, and deliver value and insight to our audience ... business, across all product and service lines." Susanna Kempe, chair of B2B Marketing, added: “As well ...

    David Rowlands - 30/08/2022 - 15:36

  3. The importance of brand personality in B2B – and how to find yours

    or business unit, a product or portfolio of products, or all of the above, depending on your needs. Classic ... typically indicate gaps, positive and negative, in service performance, product differences, and competitive ... different products effectively all performing the same ERP and CRM functions for SMEs? To our great ...

    Sue Mizera - 25/08/2022 - 14:16

  4. People or personas? What B2B marketing can learn from B2C

    everything is aligned emotionally (and assuming the product itself is a good fit for what we need), ... and a recognisable brand help us relate to the product and attach certain values and characteristics to it. ... of the product at all. Here the marketing strategy needs to address different messaging to distinct stakeholders ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  5. Turn your product into your top marketing tool

    Master- CX Customer success In-product messaging should be a marketer’s go-to strategy for reaching ... in their messaging, but also deliberate in where and when customers consume it. In-product messaging is one ... business growth too. Approach in-product messaging through the principles of reach, relevancy, ...

    Rebecca Grimes - 27/07/2022 - 09:04

  6. News: The B2B Marketing Awards shortlist announced!

    product launch campaign 'Dress release' for Roland DG, by Fight or Flight 'Engineering ...

    David Rowlands - 23/08/2022 - 09:55

  7. Forget everything you (think you) know about ABM

    the thinking to suit their own software product’s strengths and, ultimately, sales. To play devil’s advocate, ...

    David Rowlands - 18/08/2022 - 15:17

  8. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    market their products more effectively, and improve the buyer experience. Today's prospective buyers ...

    Winnie Palmer - 15/08/2022 - 14:06

  9. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    and their colleagues can be tempted to forego marketing efforts entirely, in favour of a focus on product development ... of customers to the business’ product.  Start with leaders – the driving force of any business Founders usually ... we were trying to do at this time – attract a range of inventors and experts to our hardware product ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  10. Under the hood of Amex’s success with small businesses

    with that growth, more products we can service them with.” A true win-win situation. But that isn’t all. The Next ...

    David Rowlands - 10/08/2022 - 10:13


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