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  1. Digital vs. print marketing: A bright and measurable future together

    templates or services to create personalised print products- this approach can be adopted by brands ...

    Joe Courts - 03/08/2022 - 12:55

  2. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    CEOs and their influencers, after financial stability and productivity and efficiency, and before cost ... abilities to respond to rapidly changing realities amongst a broad audience. 3. Offer customizable products ... in their own products and categories. However, it is more difficult to go beyond this to add new levels ...

    Jonathan Turner - 20/07/2022 - 09:29

  3. How bad data in your CRM may be exposing you to a competitive ambush

    often? Is our win rate against key competitors changing, as they evolve their product and GTM strategy? ... expectations for our solution or in the sales experience? How are buyer expectations for our products changing? ... we don’t have good insight into competition, incumbent platform, key product features influencing ...

    Willem Maas - 14/07/2022 - 15:54

  4. News: Leading tech marketing and PR agency Harvard launches new brand and design service

    for brands to offer an amazing product or service. With the blurring of business and personal, and with only ...

    David Rowlands - 22/07/2022 - 11:43

  5. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    and progressive behavioural based personalisation. Webeo have built a product which truly supports all the CRO ... customer base. Their product continues to develop as they move into further capabilities around ... results the privately owned business invested in best in-class-product teams and leadership to take Webeo ...

    David Rowlands - 07/07/2022 - 15:26

  6. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    the ability to activate social campaigns and boost social conversion rates 2-3x.  In 2022, Integrate’s product ... innovation themes include cross-channel activation and insight, flexible integrations, unified product ... MarTech solution.”  aaS Award finalist for “Best SaaS Product for Sales and Marketing.”  G2 badges ...

    David Rowlands - 07/07/2022 - 12:59

  7. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

    Experience Cloud provides real-time, live and on-demand video products for businesses, educational ... is a reliable hub for any end-to-end hybrid event production. After perfecting their methods for the big players ... production, Check Point Want to access more case studies from B2B Marketing’s awards programme? Check out ...

    David Rowlands - 07/07/2022 - 15:01

  8. It’s time to rethink social

    products on social media. They then talk to their friends about it on social media. They’re hanging out ... recognises value in your product and wants to talk about it, it’s influencer marketing.” “We’ve got to think ... on down the line. “The bigger opportunity is the people who don’t know that they need your product,” he ...

    David Rowlands - 05/07/2022 - 12:24

  9. News: Monthly roundup of new hires in B2B

    their $94 million Series B investment, Matt joins as SEON launches multiple new products and use cases, ... as a leader in the use of Adobe products, continuing to create market growth and enabling Merkle to maximise ...

    David Rowlands - 29/06/2022 - 12:38

  10. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

    interest.”    This year’s report saw a growing buyer demand for self-service channels such as reviews, product ... in respondents’ lists of preferred ways to learn about a product or service. In fact, buyers named cold calls ... (64%) as the number one reason they are less likely to buy a product from a vendor.    “The goal ...

    David Rowlands - 20/06/2022 - 09:41


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