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1. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

   changed dramatically, too.  With all this uncertainty, Merkle B2B needed a way to position Target Product ... the explosion of Target guests who were now shopping online. Introduce them to Target product ads; native ad ... The business objective was to increase the awareness of Target Product Ads by Roundel to CPG advertisers ...

   David Rowlands - 14/06/2022 - 09:33

2. What you missed at Ignite London

   of mouth and the best way to maximise word of mouth is through social media” Andy Lambert, senior product ...

   David Rowlands - 13/07/2022 - 09:32

3. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

   Trelleborg as a manufacturer of polymer products. But they were developing and manufacturing digital port ... product campaigns to drive lead volume and velocity. Utilizing marketing automation, Stein IAS drove ... landing pages and product pages. This enabled them to precisely identify when prospects were showing ...

   David Rowlands - 14/06/2022 - 11:03

4. How Man Bites Dog won Gold for ‘Best corporate decision-maker targeted campaign’ for their work with Standard Chartered

   the stand it takes in its thought leadership, ESG behaviour and the products and services it offers.” ...

   Daniela fernandes - 24/06/2022 - 10:13

5. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

   on their journey, to encourage them to consider Aruba products and services. Aruba commissioned CRMT Digital ...

   David Rowlands - 07/07/2022 - 12:35

6. Attracting the next generation into the B2B world

   Ireland, and Canada, to develop tech-focused product ideas to improve the car buying or ownership ...

   Michelle Wells - 04/07/2022 - 12:02

7. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

   in the Bay Area, Best Engineering Teams, Best Product and Design Teams, Best Marketing Teams and Best Sales ...

   David Rowlands - 07/07/2022 - 12:21

8. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

   recent immigrants, etc.  Change's flagship product, The Community Mortgage, is unique and new ... and motivator for this type of company and product. This integrated, full-funnel campaign built awareness, drove ... Strategy – broader business issues faced The Change Company has a category-changing product, but it lacked ...

   David Rowlands - 13/06/2022 - 16:00

9. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

   and product screenshots. While the reports were heavy on technical data, DISQO also poked fun at themselves ... the problem. Media, channels or techniques used  Marketing a new product that is special because of its ... ad measurement product increased 305% over last year. Brands utilizing ad measurement product ...

   David Rowlands - 14/06/2022 - 10:03

10. Everything you need to know about purpose washing

    there is a natural assumption that they are being truthful and sincere. Their products or services are recognised ...

    Vanessa Cheal - 01/07/2022 - 10:01

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