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1. Everything you need to know about purpose washing

   there is a natural assumption that they are being truthful and sincere. Their products or services are recognised ...

   Vanessa Cheal - 01/07/2022 - 10:01

2. What you need to know about customer advisory boards

   and I’m a senior manager, product marketing at Checkout.com. My role is leading on our global efforts ... Lindsay and I’m a senior manager, product marketing at Checkout.com. My role is leading on our global ...

   Dean Lindsay - 16/06/2022 - 09:10

3. Education, consistency and patience: The keys to retaining your customers

   But the journey is only beginning.  Does your customer actually understand how to use your product or service? You ... that educate others on specific components or benefits of your product or service. Make education a part ... your users to engage with your product or service, and (if your bandwidth permits) offer email courses ...

   Rebecca Grimes - 06/06/2022 - 10:22

4. The secret to driving marketing ROI? Collaborate with your sales team

   of customer-facing content created by product marketing is never seen by a customer. Sales enablement platforms help ... and what product it helped them sell.  This in turn can help recommend content based on where the customer ...

   Nikki Dawson - 13/06/2022 - 12:42

5. How to build a successful and thriving community: A guide for SaaS businesses

   product.  How do you currently market your products? Considering this question and applying your approaches ...

   Richard Conn - 15/06/2022 - 09:27

6. Why the diversity of thinking will dominate the future of creativity in the experience economy

   product-centric and fact-based. Our customers are real people who are not always ‘boring and rational’ – why would ... with brand services and products coupled with experience and story-telling marketing demand creative teams ...

   Jason Fletcher - 10/06/2022 - 16:49

7. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

   for a SaaS  product to drive 1,000 demo requests.  Created a completely immersive experience at the corporate ... industry.  Developed a digital strategy and design system to consolidate and strengthen  the digital product ...

   David Rowlands - 14/06/2022 - 12:33

8. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

   14,000 locations around the globe by designing products for a flexible workplace experience. Companies ... and foundational analytics. By 2020, the pandemic necessitated a new way of working. Envoy’s product offerings ...

   David Rowlands - 14/06/2022 - 10:15

9. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

   develop and deliver products that drive customer value and company results. ZS has more than 37 years ... of players. Having the courage to shift from a traditional product lifecycle model to a "B2E" ...

   David Rowlands - 14/06/2022 - 11:16

10. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    and perspectives from key accounts can instead be baked into workflows entailing every team from product ...

    Clive Armitage - 22/06/2022 - 15:10

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