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  1. PROFILE: Andy Barret- Director of marketing, DHL

    and publishing sectors. It's a promotion offering recipients a product trial with 50 per cent off for one ...

    a12admin a12 - 25/01/2006 - 00:00

  2. PROFILE: Lauren Flaherty- Head of Global Advertising, IBM

    on its ability to promote, express and reinforce its leadership capabilities, either in product ...

    a12admin a12 - 28/09/2006 - 00:00

  3. TECHNOLOGY: Brand management- Keeping up appearances

    the marketing organisation's productivity, reducing overall costs and generating better results. Lundgaard, ...

    a12admin a12 - 29/03/2006 - 00:00

  4. BRANDING: Managing consistency

    the marketing organisation's productivity, reducing overall costs and generating better results. Lundgaard, ...

    a12admin a12 - 29/03/2006 - 00:00

  5. PROFILE: Caroline Meechan- Director of Sales and Marketing, Marriott Incentive Vouchers

    product but they were horrified by this suggestion whereas we saw nothing wrong with it.” Although she ...

    a12admin a12 - 19/08/2005 - 00:00

  6. Outdoor advertising: Are you looking at me?

    and productivity. Instead of just saying that with an image and some copy, HP encased real Fender Stratocaster in JC ...

    a12admin a12 - 27/03/2005 - 00:00

  7. BROADCAST: Digital revolution hits radio

    production is cheap and this is one of its advantages- not only for the advertiser but also the listener ...

    a12admin a12 - 28/02/2005 - 00:00

  8. BEST PRACTICE: Procurement – Revenge of the nerd?

    of so much marketing is to get inside the heads of those people buying your services or products. Once ...

    a12admin a12 - 25/05/2005 - 00:00

  9. BRANDING: Roundtable

    No it's not. Is it about awareness and education, not necessarily what products the business owns, ...

    a12admin a12 - 17/05/2006 - 00:00

  10. BEST PRACTICE: Outsourcing

    of service and productivity and the same percentage cited greater efficiency. Walsh gives an example ...

    a12admin a12 - 15/12/2004 - 00:00

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