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  1. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

    with executive engagement, sales, and product integration, Marketing teams are adopting agile practices ...

    David Hayes - 16/06/2022 - 11:45

  2. How to make your B2B marketing more creative

    Perhaps sales insisted on adding more and more product information, or broadening the audience, until ...

    David McGuire - 13/06/2022 - 11:38

  3. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    Content marketing Creative Customer experience General B2B marketing Marketing department Master- Executions & Campaigns Brand Leaders Creativity Customer success CX The pandemic had an unprecedented impact on retail. People’s hesitance to physical pa ...

    David Rowlands - 14/06/2022 - 11:26

  4. News: Who won big at the Elevation Awards?

    hunter: A force with nature' for Embraer, by Gravity Global Best product launch campaign: ...

    David Rowlands - 07/06/2022 - 16:57

  5. News: Monthly roundup of new hires in B2B

    is centred on people and product: Gavin has a track record of delivering brand, product, and lead generation ...

    David Rowlands - 01/06/2022 - 09:59

  6. What does it mean to be a thought leader?

    to building trust and differentiation. “Most products or services in any given category are hardly discernible ... and confidence in who you’re going to partner with. The products or services you offer don’t have enough juice ... share,” Tim continues- something you can’t create by simply “shoving more products and services ...

    David Rowlands - 23/05/2022 - 14:20

  7. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    of employees that employers hire, to the kinds of product innovations they choose to undertake, the kind ...

    Sue Mizera - 10/06/2022 - 08:58

  8. It’s time for B2B organisations to catch up on personalisation

    suggesting products and services that may be relevant to them, helping them to be more successful ...

    Kieron McCann - 31/05/2022 - 10:25

  9. Ignite USA: The key to becoming a B2B outperformer

    and sales enablement to driving growth with green products.  Outside of work, I currently serve in various ... guarantees, showing product availability online, enabling purchases over any channel, providing real-time ...

    David Rowlands - 16/05/2022 - 15:38

  10. The Croc on winning Gold for ‘Best use of creative’

    another product led B2B campaign. We wanted to connect disparate storytellers and empower them to keep ... In filmmaking, the director’s original vision can often get lost in the complexity of the production process. ... the whole production process: Directors, colourists, VFX artists, post-production supervisors, network ...

    David Rowlands - 03/05/2022 - 08:42


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