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  1. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    between August and September 2021, surveying 407 UK based creative professionals (307 brand, 100 agency), ...

    David Rowlands - 25/01/2022 - 12:33

  2. Much like comedy, good B2B marketing comes down to timing

    of both marketing and sales professionals. Not just when it comes to lead generation, but also data. ...

    Jon Clarke - 24/01/2022 - 10:22

  3. How to bridge the sales and marketing alignment gap – once and for all

    Marketing department Professional development Sales and marketing alignment Master- Teams, ... targets and metrics Much of the frustration we hear from sales professionals when discussing marketing ... such as dashboards and reports where sales professionals and marketers can easily see the sales pipeline and track ...

    John Cheney - 17/01/2022 - 10:01

  4. 10 lessons learned after 10 years of modern selling

    General B2B marketing Marketing department Marketing technology Professional development Master- ... users, it will never succeed. In order to be successful, sales and marketing professionals need to marry ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  5. What’s in store for B2B marketing in 2022?

    General B2B marketing Professional development Master- Strategy & Evolution Personal ... these different teams is a role by itself. Supply chain challenges will impact CX professionals Supply chain ... into previously high human touch roles, especially professional services with Ai providing better quality, cheaper ...

    David Rowlands - 07/01/2022 - 15:27

  6. Abhi Morjaria on diversity and inclusion in B2B spheres

    Marketing department Professional development Master- Teams, Resourcing & D&I Teams ...

    David Rowlands - 12/01/2022 - 14:12

  7. News: Susan McKay joins Dun & Bradstreet as international CMO

    multinational professional services firm TMF Group, where she was global CMO with responsibility across 85 ... high-performing marketing teams to support business transformation, across financial services, professional ...

    David Rowlands - 13/01/2022 - 16:19

  8. How and why marketing must drive sustainability

    Customer insight General B2B marketing Marketing department Professional development Master- ...

    David Rowlands - 11/01/2022 - 08:47

  9. Eight areas that marketing need to focus on to future-proof their 2022

    General B2B marketing Marketing department Professional development Master- Data Strategy, Insight ...

    Kate Cox - 10/01/2022 - 15:16

  10. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    for generating leads for B2B companies as with  over 740 million professionals, making it an ideal medium ...

    Richard Conn - 07/01/2022 - 12:30

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